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Luhr-Jensen manufactures a wide range of lures for freshwater and saltwater species, including the popular Kwikfish, Krocodile, J-Plug and Speed Trap. Luhr-Jensen is one of the largest lure companies in the USA and is the market leader in the Pacific Northwest, Alaska and in British Columbia, Canada. The Luhr-Jensen brand is particularly well known in market segments which target species such as salmon, trout and steelhead.
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