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Big fish eat little fish, especially little fish that are wounded. Rapala lures perfectly mimic that wounded baitfish “wobble”. It’s an action as distinct to Rapala as a fingerprint is to a person. An action no other company has been able to duplicate. To this day, each lure is hand-tuned and tank-tested to ensure it swims perfectly, right out of the box.
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Big fish eat little fish, especially little fish that are wounded. Rapala lures perfectly mimic that wounded baitfish “wobble”. It’s an action as distinct to Rapala as a fingerprint is to a person. An action no other company has been able to duplicate. To this day, each lure is hand-tuned and tank-tested to ensure it swims perfectly, right out of the box.
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