Privacy Policy

INTRODUCTION

This privacy policy (together with our Terms and Conditions of Use and Terms and Conditions of Sale and any other documents referred to therein) describes the personal information that we collect from you, or that you provide on the www.rapala.ca ("Site") and how that information may be used or disclosed by us. The terms, “we,” “us” and “our” as used herein refers to Normark Corporation, d/b/a Rapala Canada (“Rapala”).

This policy does not apply to information collected on any third-party site that may link to or be accessible from our Site.

Please read the following carefully to understand our policies and practices regarding your personal information and how we will treat it. By using or accessing our Site, you agree to this Privacy Policy and the collection and use of your personal information in accordance with this Privacy Policy. This Privacy Policy may change from time to time and your continued use of our Site is deemed to be acceptance of such changes, so please check this Privacy Policy frequently for updates.

If you choose to visit our Site, your visit and any dispute over privacy is subject to this Privacy Policy, our Terms of Use and our Terms and Conditions of Sale, including limitations on damages, resolution of disputes, and application of the law of the Provinces of Canada. If you have any concern about privacy at Rapala, please contact us at custserv.ca@rapalavmc.com with a thorough description, and we will try to resolve it. Unless stated otherwise, our current Privacy Policy applies to all information that we have about you and your account.

CHILDREN UNDER THE AGE OF 13

Our Site is not intended for children under 13 years of age. No one under age 13 may provide any personal information to our Site. We do not knowingly collect personal information from children under 13. If you are under 13, please do not register on our Site, make any purchases through our Site or send any information about yourself to us, including your name, address, telephone number or e-mail address. In the event that we learn that we have collected personal information from a child under age 13 without verification of parental consent, we will delete that information. If you believe that we might have any information from or about a child under 13, please contact us.

INFORMATION WE COLLECT ABOUT YOU

We collect several types of information from and about users of our Site, including:

• Information you provide to us when interacting with our Site by setting up an account, making a purchase/return/exchange or connecting with our customer service department. This includes, name, mailing address, e-mail address, phone (or mobile number), credit/debit card number, and your purchase/return/exchange information.
• Information we collect as you navigate through the Site, including usage details, IP addresses, cookies, and web beacons.
• Information based on your social media preferences which you share with us, for example Facebook or YouTube. Please note, however, that each of our Company Pages and Applications which are hosted or available through social media sites may contain its own separate Terms of Use and Privacy Policy. Your use of that Company Page or Application, including but not limited to your submission of any content, materials or personal information to or via the applicable Company Page or Application, is at all times subject to any posted Terms of Use and Privacy Policy.
• Information we receive from third parties, for example, our business partners and customers, including without limitation, information related to referrals to our Site from third parties.

INFORMATION YOU PROVIDE TO US

We may collect and use the following information that you provide to us:

• Information that you provide by filling in forms on our Site. This includes information provided at the time of registering your account to use our Site, posting material or requesting further services. We may also ask you for
• information when you report a problem with our Site.
• Records and copies of your correspondence (including e-mail addresses), if you contact us.
• Details of transactions you carry out through our Site and of the fulfillment of your Orders, including without limitation your name, e-mail address and shipping address.
• Details of entering into contests, sweepstakes, surveys, promotions or participating in events sponsored by us.
• When you report a problem with our Site or services we will collect your contact information along with a description of your problem.

USAGE DETAILS, IP ADDRESSES, COOKIES AND WEB BEACONS

• Usage Details and IP Addresses. As you navigate through our Site, we may also collect details of your visits to our Site, including, but not limited to, traffic data, location data, logs and other communication data, as well as information about your computer and internet connection, including your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users' equipment, browsing actions and patterns, and does not identify any individual.
• Cookies. For the same reason, we may obtain information about your general internet usage by using cookies. A cookie is a small file stored on the hard drive of your computer. Use of cookies help us to improve our Site and to deliver a better and more personalized service by enabling us to:
  • Estimate our audience size and usage patterns.
  • Store information about your preferences, allowing us to customize our Site according to your individual interests.
  • Speed up your searches.
  • Recognize you when you return to our Site.
  • Keep track of items in your shopping cart.

You may refuse to accept cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Site. 

• Web Beacons. Pages of our Site may contain electronic images known as web beacons (also referred to as single-pixel gifs) that permit us to count users who have visited those pages and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity). Web beacons are not used to access your personal information on our Site and are only used to compile aggregated statistics concerning use of our Site.
• Log Files. Like most standard website servers, we use log files. Log files track Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks. We utilize this information to analyze trends, administer the site, prevent fraud, track website navigation in the aggregate, and gather broad demographic information for aggregate use.

INDIRECT COLLECTION

INDIRECT COLLECTION - SOCIAL NETWORKING

This Site permits you, or may permit you in the future, to use a third party social networking platform such as Facebook, Pinterest, Twitter, and Google+. This includes use of social media plugins such as Facebook “Like”, Tweet, Pinterest “Pin,” Google “+1” buttons, etc. When you use social networking platforms and plugins, you share your information with them and their privacy policy applies to disclosure of such information. In addition, they may be able to collect information about you, including your activity or may notify your connections on the social networking platform about your use of this Site. Such services may allow your activity to be monitored across multiple websites for purposes of delivering more targeted advertising. Please note that their own privacy polices apply and we encourage you to read them. We may add new social networking plugins and buttons to our websites from time to time.

INDIRECT COLLECTION - THIRD PARTY ADVERTISING SERVICES

We may employ over time various different advertising or remarketing services that serve you targeted advertisements to make your online experience more personalized and focused to your interests. These services may place a remarketing pixel and/or web beacon on the Site in order to recognize your browser and serve advertisements that relate to prior searches and activities you participate in on the Site. We will not run interestbased advertising campaigns that collect personally identifiable information (PII) including, but not limited to, email addresses, telephone numbers and credit card numbers. We will not use or associate personally identifiable information with remarketing lists, cookies, data feeds or other anonymous identifiers. We will not use or associate targeting information, such as demographics or location, with any personally identifiable information collected from the ad or its landing page(s). Analytical data collected or supplied to us is kept anonymous and not associated with any PII.

We will not share any personally identifiable information with third party marketers through our remarketing tag or any product data feeds which might be associated with our ads.

We may use third party services to manage these technologies and to serve advertisements on our Site. For example, we may employ technology that pairs specific advertisements on our Site and others with searches that you run on our Site. These services may collect data through cookies and through our implementation of Google Analytics and AdWords. These tools and technologies collect and analyze certain types of information, including, but not limited to, cookies, IP addresses, device and software identifiers, referring and exit URLs, onsite behavior and usage information, feature use metrics and statistics, usage and purchase history, MAC Address, mobile unique device ID, and other similar information.

We use the following Google Analytics features, and may incorporate others in the future:

• Demographics and Interest Reports
• Display Advertising
• Remarketing
• Google Display Network Impression Reporting
• DoubleClick Campaign Manager
• Demographics and Interest Reporting

You may opt-out of interest-based ads on Google ads using Google's Ads Settings feature. You may also opt-out of other Google Analytics features using the Google Analytics Opt-out Browser Add-on.

USER CONTRIBUTIONS

You are responsible for any content, including personal information, that you contribute to be published or displayed (hereinafter, "Posted") on our Site, or transmit to other users of our Site (collectively, "User Contributions"). Your User Contributions are Posted on and transmitted to other users of our Site at your own risk. Although you may set certain privacy settings for removal, copies of your User Contributions may remain viewable in cached and archived pages, or might have been copied or stored by other users. Proper access and use of information provided on our Site, including User Contributions, is governed by our Terms & Conditions of Use and known or suspected violations should be reported to custserv.ca@rapalavmc.com. 

USES MADE OF THE INFORMATION

We use information that we collect about you or that you provide to us, including any personal information, in the following ways:

PRODUCT AND SERVICE FULFILLMENT

• Fulfill and manage purchases, orders, payments, returns/exchanges or requests for information or to otherwise service you.

OUR MARKETING PURPOSES

• Deliver advertisements, coupons, newsletters, promotions, notification of events and special offers, e-mail or mobile messages, etc.

INTERNAL OPERATIONS

• To present our Site and its contents in a suitable and effective manner for you and for your computer.
• To notify you about changes to our service or products.
• To allow you to participate in interactive features of our Site, when you choose to do so.
• For statistical purposes and reporting of aggregate data.

LEGAL COMPLIANCE

• To carry out our obligations and enforce our legal rights or in response to legal actions.

RELATED COMPANIES

• We will share your personal information with our related companies, such as the sharing of information with our parent company, and companies affiliated with our Site such as StrikeMaster.

DISCLOSURE OF YOUR INFORMATION

We may disclose personal information that you provide via our Site to the following third parties:

• Our subsidiaries, affiliates and related companies and the companies that represent the Brands and
  products available on our Site.
• Contractors and service providers we use to support our business. For example we use a credit card processing company to bill you called PayPal.
• With third party services to manage and provide advertising on our Site and to make your online experience more focused to your interests.
• Across social media platforms, with your consent, such as Facebook and YouTube.
• In the event of merger, acquisition, or any form of sale of some or all of our assets, in which case personal information held by us about our customers could be among the assets transferred to the buyer.
• We may disclose e-mail addresses as part of a suppression file or do-not-e-mail list to make sure that unsubscribe requests are forwarded to the appropriate parties to insure removal from databases, in compliance with law, including without limitation, the Canadian Anti-Spam Law(CASL) of 2017.

We may also disclose your personal information to third parties to:

• Comply with any court order or other legal obligation.
• Enforce or apply our Terms & Conditions of Use.
• Protect the rights, property, or safety of Rapala, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

CHOICES ABOUT HOW WE USE AND DISCLOSE YOUR INFORMATION

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

• Cookies. If you do not wish us to collect cookies, you may set your browser to refuse cookies, or to alert you when cookies are being sent. If you do so, please note that some parts of our Site may then be inaccessible or not function properly.
• Promotional Offers from the Company. If you do not wish to have your e-mail address used for promotional purposes by us, you can opt-out/unsubscribe by checking the relevant box located on the form on which we collect your data or visiting our email preference center. You can also always opt-out of receiving promotional e-mail information from us by filling out this unsubscribe form. Please note that any opt-out/unsubscribe from our promotional emails would not apply to transactional emails from us (i.e. warranty information, orders, returns, password requests, etc.).
  You should review this Privacy Policy carefully, because if you do not agree with our practices, your ultimate choice is not to use our Site. Remember, by using any part of our Site, you accept and agree to our privacy practices, our Terms & Conditions of Use and our Terms and Conditions of Sale. If we update this Privacy Policy, your continued use of our Site (following the posting of the revised Privacy Policy) means that you accept and agree to the terms of the revised privacy policy.

FINANCIAL INFORMATION

When asked to submit personal billing information, it is important to know that this information is used only for payment processing verification. We do not distribute, sell or otherwise exploit this information in any way. For security reasons complete credit card numbers are never saved or stored. The financial information we receive from you will only be used to process your transactions and will never be shared with any other party, except as necessary to process your transaction and as required by law. Your information will be safeguarded in strict compliance with federal standards for non-public personal information.

ACCESSING AND CORRECTING YOUR PERSONAL INFORMATION

You can review and update your personal information by logging into our Site and visiting the My Account profile page and making changes. If you have forgotten your password, once you have tried to register and failed, you can click on the "Forgot your password?" link to reach a page on which you can submit your e-mail address. Your user name and password then will be e-mailed to you.

DATA SECURITY

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration and disclosure. All information you provide to us is stored on our secure servers behind firewalls. Any payment transactions will be encrypted using SSL technology.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Site, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Site. Any transmission of personal information is at your own risk.

LINKS TO OTHER WEBSITES

Our Site may contain links to other websites. Each of these linked websites maintains its own independent privacy policies. We do not control and are not responsible for the privacy policies or the content of those websites. When you leave our Site and access websites of third parties, the privacy policies of the parties maintaining those websites shall control and we shall have no responsibility for the content or privacy practices of any third party website.

DISCLAIMER OF LIABILITY

Under no circumstances shall we be liable for any damages, including, but not limited to, direct, indirect, special, incidental, consequential or exemplary damages, that result from the use of the information or materials posted to or collected as a result of the user’s accessing our Site, even if we have been advised of the possibility of such damages.

CHANGES TO OUR PRIVACY POLICY

It is our policy to post any changes we make to our privacy policy on this page and our Site’s home page. If we make material changes to this privacy policy, we will notify you through a notice on our home page. The date the privacy policy was last revised is identified at the top of the page.

CHOICE/OPT-OUT

To ensure that you will not receive recurring marketing or other information from us unless you choose to, we will provide you with simple instructions on each marketing email from us for you to let us know that you have chosen to stop receiving such email messages from us.

DO NOT TRACK

Do Not Track (DNT) is a privacy preference that users can set in their web browsers. While the Canadian Federal Trade Commission(CFTC) has endorsed DNT, our Site does not support DNT codes. However, except in the case of analytics cookies described above, our Site limits tracking to the internal uses described above and does not enable the tracking of our users across multiple websites. Except in the case of analytics cookies described above, our Site does not track your use across multiple websites, however, other websites to which we link may. Please review their privacy policies to understand how you may be tracked.

ENFORCEMENT/REDRESS

If for some reason you believe that we have not adhered to this privacy policy, please notify us at custserv.ca@rapalavmc.com. We will do our best to respond to your concerns and, when appropriate, take steps to correct a problem. In any event, if any dispute arises under this privacy policy or through your use of our Site, you agree to be bound by the venue and choice of law provisions of our Terms & Conditions of Use.

CONTACT INFORMATION

To ask questions or comment about this privacy policy and our privacy practices, contact us at:

Rapala VMC Canada (Normark Inc.)
1350 Phillip Murray Ave.
Oshawa, ON L1J 6Z9
email: custserv.ca@rapalavmc.com

Copyright 2022, Rapala Canada, All Rights Reserved