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The success of Rapala’s Shad Rap® series lies in the simple fact that it mimics the most prolific baitfish found in streams, lakes and rivers around the world far better than any other. The shape, true-to-life colors and classic Rapala action make the Shad Rap a fish-catching machine and a staple in every serious angler’s arsenal. The success of Rapala’s Shad Rap® series lies in the simple fact that it mimics the most prolific baitfish found in streams, lakes and rivers around the world far better than any other. The shape, true-to-life colors and classic Rapala action make the Shad Rap a fish-catching machine and a staple in every serious angler’s arsenal.
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