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Big fish eat little fish, especially little fish that are wounded. Rapala lures perfectly mimic that wounded baitfish “wobble”. It’s an action as distinct to Rapala as a fingerprint is to a person. An action no other company has been able to duplicate. To this day, each lure is hand-tuned and tank-tested to ensure it swims perfectly, right out of the box. Big fish eat little fish, especially little fish that are wounded. Rapala lures perfectly mimic that wounded baitfish “wobble”. It’s an action as distinct to Rapala as a fingerprint is to a person. An action no other company has been able to duplicate. To this day, each lure is hand-tuned and tank-tested to ensure it swims perfectly, right out of the box.
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