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With meticulous precision, every lure made by Rapala swims with perfection right out of the box. Lauri Rapala, our founder, demanded it. Since 1936, each and every lure made lives up to this promise. Hand-tuned and tank-tested, anglers the world over count on Rapala lures for consistent success. With meticulous precision, every lure made by Rapala swims with perfection right out of the box. Lauri Rapala, our founder, demanded it. Since 1936, each and every lure made lives up to this promise. Hand-tuned and tank-tested, anglers the world over count on Rapala lures for consistent success.
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