Rapala Shad Rap: One of the Most Successful Lures of All Time, Now in Four New Colours

Hands down: the Rapala Shad Rap is one of the most popular and influential fishing lures of all time. 

Now, it’s available in four new colours – Antifreeze, Blue Eyes, Spendy Shades, and Whiskey Sour – in all sizes, from No. 4 (1-1/2 in.) to No. 9 (3-1/2 in.). These four new colours join the 52 existing colours in which the Shad Rap® is available in. Truly, regardless of what you’re fishing for, where you’re fishing, or the local bait and water conditions, there is a Shad Rap that will meet your needs. 

Introduced in the early 1980s, the Shad Rap is considered one of the greatest fishing lures of all time – and it still is one of Rapala’s best-selling fishing lures to this day. It is a must-have lure in every angler’s tackle box, and it is the benchmark by which all other crankbaits are measured, and it has been used to set numerous world records. 

The Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super-fast without fail. Its precise action, detailed finish, and proven fish-catching patterns make this a must-have bait for all anglers. It is hand-tuned and tank-tested for perfection right out of the box. It features a deep-diving lip that allows it to dive from four feet to 15 feet, based on the size of the lure selected. It also includes two super sharp VMC® black nickel round bend treble hooks.