Father's Day Best Sellers

The Mooch Minnow™ combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or dragged, this versatile lure consistently attracts bites and is proven to win tournaments.

Precision Xtreme® Series is made with the finest construction and unrivaled technical qualities. The PXR Deep Mavrik™ provides premium jerkbait features, starting with a Long-Cast System which provides accurate, ultra-long casts to maximize time in the strike zone. Suspending, head-down posture mimics an injured baitfish. Hard-cutting, semi-erratic action makes the Mavrik™ a versatile jerkbait for any condition. Fish it slow with short twitches to walk the bait side-to-side or give it a quick snap to get the bait to turn nearly 180 degrees. Armed with premium VMC® RedLine Series® treble hooks make this a complete fish-catching jerkbait.

The R12 Heavy-Duty Fillet Lithium Knife Combo provide a consistent speed and torque from fillet to fillet, without reduced power or slow down as battery power wanes. So when dad has a pile of fish to turn into a mountain of fillets this combo is hard to beat.

1X Strong Forged Round Bend Vanadium® Steel Needle Point Hook With a P.T.F.E. Coating. Tungsten Round Ball Jig Head Provides Best Return On Forward Facing Sonar. Lightweight Conical Keeper At Optimal Location Allows Soft Plastics To Collapse Around It, Holding The Them Place While Not Throwing The Presentation Off Balance. Weights Are Laser Etched On The Heads For Quick Reference And Will Not Come Off With Use. Lead Free Weight.

1X Strong Forged Needle Point Round Bend Hi Carbon Steel Hook With A Black Nickel. Tungsten Round Ball Jig Head Provides Best Return On Forward Facing Sonar. Broadhead Keeper Ensures Straight Rigging And No Bulging With Any Plastics. 3D Holographic Eyes. Lead Free Weight.

Sufix® 832® Advanced Superline® is the strongest, most durable small diameter braid on the market. R8 Precision Braiding and fiber technology provides superior strength, roundness and line consistency. 832 Advanced Superline has 8 fibers (7 HMPE fibers plus 1 GORE® Performance Fiber) and 32 weaves (pics) per inch. GORE® Performance Fibers improve abrasion resistance, increase casting distance & accuracy and reduce line vibration. HMPE fibers provide high strength & sensitivity, hydrophobic water-repellent protection and small diameter.

Specifically designed for finesse applications, revolve™ is the pinnacle of innovation, combining traditional Japanese craftsmanship with cutting-edge technology.

The MAN, The MYTH, The Legend - Harnessing the perfect balance of precision, power, finesse, and strength, the Myth Series echoes a cohesive blend of tradition and innovation. The combination of premium components and meticulously tuned actions gives anglers the tool to truly advance their technique refinement, the edge that leads to legendary moments on the water.