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Rapala has been the world's favorite fishing lure since 1936. Today, Rapala lures, knives, tools and accessories are trusted by fishermen in over 140 countries worldwide. Rapala's reputation stems from a towering list of world record catches, the knowledge of our Pro Anglers and a history of unwavering dedication to quality. Rapala lures are still hand-tuned and tank-tested before packaging to assure your lure has the Rapala trademark swimming action that big fish can't resist, straight out of the box.