This site is intended for Canadian customers only. We apologize, we cannot accommodate orders or inquiries from outside Canada. To find the correct website for your region click here.

We increased our website security protocols to ensure you can continue to enjoy a secure shopping experience on

We have detected that you're using This is an outdated or unsupported browser that doesn't protect your online shopping data. In order to place an order on we require the use of an up-to-date browser that meets higher security standards. Please update your browser or download a new browser to continue shopping.

Chrome:DownloadHelp Upgrading

FireFox:DownloadHelp Upgrading

Safari (Mac Only):DownloadHelp Upgrading

Microsoft Edge (PC Only *Requires Microsoft 10 or higher):DownloadHelp Upgrading

Internet Explorer (PC Only *Version 11 or higher):DownloadHelp Upgrading

Customer Service

Rapala Brands Warranty Procedure

Rapala values its relationship with its customers and takes pride in the quality and craftsmanship of its products. Rapala warrants its products against defects in materials or workmanship for a period of one year from the date of purchase.


In the event you have a defective Rapala brands product, it may be returned if still within the warranty period. Please follow the warranty procedure below. "Rapala Brands" include Rapala, 13 Fishing, VMC, Sufix, Storm, Luhr-Jensen, Blue Fox, Terminator and StrikeMaster.



For additional information about Rapala Power Auger warranties and service, visit HERE.

For additional information about StrikeMaster Power Auger warranties and service, visit HERE.

For additional information about 13 Fishing rod warranties and service, visit HERE.

For additional information about 13 Fishing reel warranties and service, visit HERE.

Warranty Return Procedure
  • If purchased from a retail location, please return the product to original place of purchase.
  • If purchased through, please follow instructions below:

  • 1. First complete our Warranty Return Form / Formulaire de Retour sous Garantie

    2. File a warranty claim by emailing your completed Warranty Form to Normark Service Center. They will instruct with further steps to complete your claim.

    3. Following instruction after filing your warranty claim, you may need to ship the product back to us, along with the Warranty Return Form and proof of purchase. Please ship in a box or padded envelope to prevent loss of the product or further damage in the mail.

    4. Rapala recommends that you obtain a tracking number, as Rapala will not be able to confirm receipt of your returned product. You will be responsible for any damage or missing shipments during the return. Rapala does not offer refunds, only replacement products.

NOTE: Some products carry specific warranty policies. See additional information under Brand Warranties.