Why do you fish?

As anglers, we love it; we live it. But it’s not until you really slow down, dig deep and think hard that you really start to understand the reasons behind why we fish… so ask yourself, Why do you fish? – for fun, for food? Perhaps a combination of both? Or maybe you are like Rolf Magnus Grenberg, a Norwegian Rapala Angler who has dedicated his life to the sport so much that it has become his livelihood and the primary reason that he gets up each day.
It is a search, not just for fish, but for all things most important. For family and friends, for tradition and tranquility; for conservation and competition – all of us find what we are looking for and yet we continue searching. We cast and as the lure soars our hopes soar with it. This will be the one. We are fishermen.
This is Rolf's story. Share yours with us on Instagram @rapalaworld and use #myrapala
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