Father’s Day Gear Guide

Father’s Day Gear Guide

For this Father’s Day, get dad what he really wants - more fishing gear!
Father’s Day Sale: Buy-More-Save-More Event

Father’s Day Sale: Buy-More-Save-More Event

FREE SHIPPING AND RAPALA CAP ON ORDERS $99+
Rapala "Search for Walleye"

Rapala "Search for Walleye"

Walleye - like the metal that shares its colour, they’re a fish that’s appreciated by every angler and here's why...

NEW BX™ BIG BRAT READY FOR OFF-ROAD CRANKIN’

NEW BX™ BIG BRAT READY FOR OFF-ROAD CRANKIN’
Like a four-wheel drive, Rapala®’s new BX™ Big Brat square-bill will run over and through practically anything in its mission to bring the biggest bass into your boat.

NEW LUHR-JENSEN® COYOTE CYCLONE FLASHER ATTRACTS FISH AT MULTIPLE SPEEDS

NEW LUHR-JENSEN® COYOTE CYCLONE FLASHER ATTRACTS FISH AT MULTIPLE SPEEDS
Luhr-Jensen’s new easy-pulling, fully rotating Coyote Cyclone Flasher features an innovative Kick-Fin design that enables it to call in big salmon and lake trout at several trolling speeds.

ARE YOU READY FOR THE MOST ADVANCED FISHING LINE EVER?

ARE YOU READY FOR THE MOST ADVANCED FISHING LINE EVER?
Sufix® Advance® Fluorocarbon fishing line is the future of fishing. And it’s here now.

VMC Hooks - Made For The Outdoors

VMC Hooks - Made For The Outdoors
Simply put, there are no fishing hooks better made, or as sharp.

Shad Rap - 35 Years Of Performance

Shad Rap - 35 Years Of Performance
Why, after all these years is the Shad Rap as popular as it was when it was introduced? It comes down to one word: consistency.

open water season prep

open water season prep
Don’t let preparing for the fishing season bog you down. Follow our checklist and you’ll be ready to go fishing in short order.

Secure Sufix Pike Leader

Secure Sufix Pike Leader
When fishing for toothy and strong predators like the Northern Pike there are many details and parts of your equipment that need to be customized for success.

OPEN WATER FISHERMEN’S GIFT GUIDE

OPEN WATER FISHERMEN’S GIFT GUIDE
With all the gear available for anglers, finding the perfect gift can be challenging. This guide is here to help. It highlights our new gear for catching bass, walleye, pike, trout, salmon, steelhead, plus more of Canada&rsqu...

LOVING LITHIUM: THE BENEFITS OF AN ELECTRIC ICE DRILL

LOVING LITHIUM: THE BENEFITS OF AN ELECTRIC ICE DRILL
Here is a rundown of why electric augers are a cut above gas and propane powered models.

Why do you fish?

Why do you fish?
As anglers, we love it; we live it. But it’s not until you really slow down, dig deep and think hard that you really start to understand the reasons behind why we fish… so ask yourself, Why do you fish?

Rapala's 'The Search'

Rapala's 'The Search'
Where there is water, there are fish. Where there are fish, there is, and forever will be, Rapala. We are here, WE ARE FISHING!

The Art of Trolling Rapala X-Raps and X-Rap Magnums

The Art of Trolling Rapala X-Raps and X-Rap Magnums
Rapala X-Raps have been a long time favourite of mine, and long before I was trolling feathers or konas (skirted lures) I was trolling Rapalas. Nowadays I only troll X-Raps offshore which are ideal for this situation.

CUT ALL THE HOLES YOU NEED WITH THE STRIKEMASTER® LITHIUM 40V AUGER

CUT ALL THE HOLES YOU NEED WITH THE STRIKEMASTER® LITHIUM 40V AUGER
You can cut all the holes you need with the StrikeMaster® Lithium 40v electric auger.

The Search for Pike

The Search for Pike

Replacing treble hooks with single hooks

Replacing treble hooks with single hooks
Are you a dedicated angler? The one that continuously seeks perfection and solutions? Are you always asking questions about how to take your fishing passion to the next level?

Rapala´s Tools For Boat Anglers

Rapala´s Tools For Boat Anglers
In this article, Jonatan Nellfors will walk you through some of his most essential tools. Whether you are fishing from a boat or from shore, these will come in handy.

How To Tie The Palomar Knot

How To Tie The Palomar Knot
Learn how to tie the Palomar knot.

NEW SUFIX® ADVANCE™ MONOFILAMENT TICKS ALL THE BOXES

NEW SUFIX® ADVANCE™ MONOFILAMENT TICKS ALL THE BOXES
Advance truly is the line between traditional mono and braid!

How To Spool a Spinning Reel

How To Spool a Spinning Reel
Learn how to spool a spinning reel.

How To Spool a Baitcaster Reel

How To Spool a Baitcaster Reel
Learn how to spool a baitcaster reel.

How To Tie The Yucatan Knot

How To Tie The Yucatan Knot
Learn how to tie the Yucatan knot

When a Summer Angler goes Ice fishing!

When a Summer Angler goes Ice fishing!
Day after day and hour after hour, last year offered some amazing moments on the waters. With a backpack full of memories, I’m thinking back to the times with heavy rain and hard winds.

BEST RAPALA BAITS FOR BEGINNER ANGLERS

BEST RAPALA BAITS FOR BEGINNER ANGLERS
We recommend the following 8 lures for beginners because they are easy to use, catch all kinds of fish and will remain tackle-box mainstays well beyond the freshman fishing years.

10 FISH-CLEANING MISTAKES IT’S TIME TO STOP

10 FISH-CLEANING MISTAKES IT’S TIME TO STOP
Below are 10 fish-cleaning mistakes to avoid, plus tips on how to get the best-tasting fillets.