StrikeMaster® Lithium 24v Auger Delivers the Light, Mobile Power You Need

StrikeMaster® Lithium 24v Auger Delivers the Light, Mobile Power You Need

When ice anglers requested a lighter, more mobile battery-powered auger, StrikeMaster® delivered with the new Lithium 24v, a tough “little brother” to its legendary 40v auger.
New Rapala® Digital Line Counter & Custom Colour Deep Husky Jerks®

New Rapala® Digital Line Counter & Custom Colour Deep Husky Jerks®

Loaded with functionality, Rapala’s new Digital Line Counter is easy to use for casting, trolling and spooling line.
Catch Bass Anywhere, Under Any Condition, with New Terminator® Pro Series Spinnerbaits

Catch Bass Anywhere, Under Any Condition, with New Terminator® Pro Series Spinnerbaits

Terminator has a spinnerbait that matches nearly every combination that you’re going to need as an angler

New Colour Patterns for the Shad Dancer®, Shadow Rap® and Super Shad Rap®

New Colour Patterns for the Shad Dancer®, Shadow Rap® and Super Shad Rap®
Some of your favorite lures just got great new colours.

Fillet Fast and Clean with the New Rapala® R12 Heavy-Duty Lithium Fillet Knife Combo

Fillet Fast and Clean with the New Rapala® R12 Heavy-Duty Lithium Fillet Knife Combo
Featuring twice the speed and three times the torque of other cordless fillet knives, Rapala’s new R12 Heavy-Duty Lithium Fillet Knife Combo will provide 80 minutes of continuous runtime.

Big Bass Beware. VMC® Expands Tokyo Rig® Line-Up with its New Finesse Neko Model

Big Bass Beware. VMC® Expands Tokyo Rig® Line-Up with its New Finesse Neko Model
VMC®, renowned worldwide for its legendary fishing hooks, is expanding its Tokyo Rig® line-up to include a new Finesse Neko model.

Storm® Adds New Shad-Shaped Bait to 360GT Searchbait® Line

Storm® Adds New Shad-Shaped Bait to 360GT Searchbait® Line
Storm® is bringing a new profile, action and vibration pattern to its 360GT Searchbait® line with the introduction of a shad-shape bait.

VMC® Perfects Wacky and Neko™ Rigging with the New Crossover Rings™ and Pliers™

VMC® Perfects Wacky and Neko™ Rigging with the New Crossover Rings™ and Pliers™
VMC’s innovative new Crossover system maximizes efficiency for rigging soft plastics and worms on VMC® hooks to catch and land big bass.

Father’s Day Gear Guide

Father’s Day Gear Guide
Looking for fishing gift ideas for Dad? Below are our top picks for Father’s Day, with gift options for experienced anglers to those just starting to enjoy fishing.

New Colours and Bait Rigs from Blue Fox® and Luhr-Jensen® are Sure to Trigger Big Bites

New Colours and Bait Rigs from Blue Fox® and Luhr-Jensen® are Sure to Trigger Big Bites
The new Blue Fox® UV Bright Classic Vibrax® baits combine complementary colour flourishes to trigger bites from hard-fighting gamefish.

Concept Z SLD

Concept Z SLD
The original Concept Z rocked the industry with its groundbreaking CZB technology. Pushing the edge of design, engineering, and materials forward is what the Z is all about. The NEW Gen II Concept Z SLD doesn’t disappoint...

10 Tips On Taking Dad Fishing

10 Tips On Taking Dad Fishing
If you’re looking for a unique way to celebrate your love for Dear Ol’ Dad, how about inviting him to go fishing!

NEW PATTERNS AND A SMALLER DEEP-DIVING MODEL FOR RAPALA RIPSTOP LURES

NEW PATTERNS AND A SMALLER DEEP-DIVING MODEL FOR RAPALA RIPSTOP LURES
The Rapala bait that stops on a dime is now available in two new colors and a new size that will stop fish in their tracks and trigger bites.

Tips And Gear For Fishing With Family & Friends

Tips And Gear For Fishing With Family & Friends
If you’re a beginner angler wanting to catch fish with family and friends, this blog is for you.

Breathing life Into Balsa

Breathing life Into Balsa
For 85 years, since the invention of the Original Floating® Rapala® lure in 1936, there’s no lure that has earned more world records or has been responsible for more tournament wins than the Rapala® lure.

LET IT RAIN! NEW RAPALA RAIN GEAR KEEPS ANGLERS DRY AND COMFORTABLE

LET IT RAIN! NEW RAPALA RAIN GEAR KEEPS ANGLERS DRY AND COMFORTABLE
When the sprinkles start, zip into the new Rapala® RAIN suit and hit the water without worry of getting wet.

New Rapala X-Rap Prop Patterns Will Have Anglers Going for Gold

New Rapala X-Rap Prop Patterns Will Have Anglers Going for Gold
Rapala is introducing Rapala X-Rap Props in “Florida Gold” and “Black Chrome Orange.”

New Sufix 131 - the Most Reliable Braided Line

New Sufix 131 - the Most Reliable Braided Line
Perfectly round, the new super-strong premium Sufix® 131™ braid is smoother and quieter than others in its class.

What Makes The New Sufix ProMix Braid So Special?

What Makes The New Sufix ProMix Braid So Special?
With input from Rapala’s top fishing pros, Sufix® has developed a premium braided fishing line that will long retain its color without costing too much green.

Lady Ice Anglers: Strikemaster® Allie Jacket And Bibs Serve Up Go-All-Day Ice Fishing Comfort And Performance

Lady Ice Anglers: Strikemaster® Allie Jacket And Bibs Serve Up Go-All-Day Ice Fishing Comfort And Performance
Outfitted with all the features of its warm, sturdy and safe Pro Suit, the new StrikeMaster® Allie Suit is tailored specifically for female anglers’ comfort and performance on the ice, in all sorts of weather.

New Secret Weapon For Ice Anglers!

New Secret Weapon For Ice Anglers!
The most supple, strong and sensitive mono ever spooled on a reel is available now for ice fishing. New Sufix® Advance® Ice Monofilament, featuring 50 percent less stretch than standard mono.

Open-Water Fisherman’s Gift Guide 2020

Open-Water Fisherman’s Gift Guide 2020
Our fishing buyer’s guide showcases the newest and most sought-after lures, tackle, tools, apparel and accessories. If you’re shopping for an angler, you’ll find plenty of gift-giving inspiration below.

Ice Fisherman’s Gift Guide 2020

Ice Fisherman’s Gift Guide 2020
Ice fishing and the holiday season are around the corner. Rapala and Rapala Respected Brands have everything needed to gear-up for ice fishing, including lures, line, rods, reels, and accessories, along with the latest ice dr...

13 Fishing Rod And Reel Buyer’s Guide

13 Fishing Rod And Reel Buyer’s Guide
Whether buying your first fishing rod and reel, or looking for a performance driven set-up, 13 Fishing has the equipment to meet your needs.

StrikeMaster’s Efficient, Fast Cutting Lite-Flite Lazer Drill Unit

StrikeMaster’s Efficient, Fast Cutting Lite-Flite Lazer Drill Unit
Pound for pound, StrikeMaster’s® new Lite-Flite Lazer™ Drill Unit ice auger is the undisputed champion of cutting speed and efficiency, knocking out all rivals.

Before First Ice, Re-Spool Your Reels With Fresh Sufix Line

Before First Ice, Re-Spool Your Reels With Fresh Sufix Line
Because ice-fishing reels are so small, it’s important to spool up fresh Sufix® line before the seson. Small spools cause line coils, and coils cost you bites.

Why You Should Own An Ice Fishing Inline Reel

Why You Should Own An Ice Fishing Inline Reel
Thinking about making the jump to an inline ice reel this winter? The 13 Fishing BlackBetty inline reels are the best performers on the market and chock-full of ice-fishing specific features.

Something New From StrikeMaster® For The Cold Weather Angler

Something New From StrikeMaster® For The Cold Weather Angler
When winter winds howl and temps plunge, StrikeMaster’s new Pro Suit, the ultimate in cold-weather outerwear, will keep you warm, comfortable and safe on the ice.

New StrikeMaster® Lithium 24v Ice Auger - Super Light and Mobile

New StrikeMaster® Lithium 24v Ice Auger - Super Light and Mobile
When ice anglers requested a lighter, more mobile battery-powered auger, StrikeMaster® delivered with the new Lithium 24v, a tough “little brother” to its legendary 40v auger.

Fishing the Countdown for Trophy Brook Trout (and Other Salmonids)

Fishing the Countdown for Trophy Brook Trout (and Other Salmonids)
The Countdown Rapala family, which now features the Elite series, is a deadly family of lures for brook trout in a wide variety of circumstances.

Gearing Up For Fall Crappie

Gearing Up For Fall Crappie
If you’re looking to catch big crappie this fall but don’t know where to start, this guide is for you. Here’s a rundown of where to find autumn crappie and the best tackle for landing plenty of plate-sized papermouths.

Tweaks That Make Fish Freak!

Tweaks That Make Fish Freak!
Want some crazy freaky fishing the next time you go out? Then try out four new tweaks offered by VMC®, recognized worldwide for making the meticulously designed, super sharp fishing rigs and hooks.

10 FISH-CLEANING MISTAKES IT’S TIME TO STOP

10 FISH-CLEANING MISTAKES IT’S TIME TO STOP
Here are 10 fish-cleaning mistakes to avoid, plus tips on how to get the best-tasting fillets.

VMC® DEBUTS HEAVY DUTY WEIGHTED WILLOW SWIMBAIT HOOK

VMC® DEBUTS HEAVY DUTY WEIGHTED WILLOW SWIMBAIT HOOK
Try a new spin on swimbait fishing with the new VMC® Heavy Duty Weighted Willow Swimbait Hook.

WHAT’S NEW FROM RAPALA® AT ICAST

WHAT’S NEW FROM RAPALA® AT ICAST
Produced by the American Sportfishing Association, the International Convention of Allied Sportfishing Trades (ICAST) is the world’s largest sportfishing trade show. ICAST® continues to be the place where the most valuable bu...

Storm® 360GT Searchbait™ Now Available in a Smaller Size

Storm® 360GT Searchbait™ Now Available in a Smaller Size
To help anglers match the hatch on bodies of water flush with small baitfish, the Storm® 360GT Searchbait™ is available now in a 2-½-inch model pre-rigged on a 3/32-ounce jig head and armed with a No. 2 VMC® hook.

Father’s Day Gear Guide

Father’s Day Gear Guide
For this Father’s Day, get dad what he really wants - more fishing gear!

Father’s Day Sale: Buy-More-Save-More Event 2020

Father’s Day Sale: Buy-More-Save-More Event 2020
FREE SHIPPING AND RAPALA CAP ON ORDERS $99+

Rapala "Search for Walleye"

Rapala "Search for Walleye"
Walleye - like the metal that shares its colour, they’re a fish that’s appreciated by every angler and here's why...

NEW BX™ BIG BRAT READY FOR OFF-ROAD CRANKIN’

NEW BX™ BIG BRAT READY FOR OFF-ROAD CRANKIN’
Like a four-wheel drive, Rapala®’s new BX™ Big Brat square-bill will run over and through practically anything in its mission to bring the biggest bass into your boat.

NEW LUHR-JENSEN® COYOTE CYCLONE FLASHER ATTRACTS FISH AT MULTIPLE SPEEDS

NEW LUHR-JENSEN® COYOTE CYCLONE FLASHER ATTRACTS FISH AT MULTIPLE SPEEDS
Luhr-Jensen’s new easy-pulling, fully rotating Coyote Cyclone Flasher features an innovative Kick-Fin design that enables it to call in big salmon and lake trout at several trolling speeds.

ARE YOU READY FOR THE MOST ADVANCED FISHING LINE EVER?

ARE YOU READY FOR THE MOST ADVANCED FISHING LINE EVER?
Sufix® Advance® Fluorocarbon fishing line is the future of fishing. And it’s here now.

VMC Hooks - Made For The Outdoors

VMC Hooks - Made For The Outdoors
Simply put, there are no fishing hooks better made, or as sharp.

Shad Rap - 35 Years Of Performance

Shad Rap - 35 Years Of Performance
Why, after all these years is the Shad Rap as popular as it was when it was introduced? It comes down to one word: consistency.

open water season prep

open water season prep
Don’t let preparing for the fishing season bog you down. Follow our checklist and you’ll be ready to go fishing in short order.

Secure Sufix Pike Leader

Secure Sufix Pike Leader
When fishing for toothy and strong predators like the Northern Pike there are many details and parts of your equipment that need to be customized for success.

OPEN WATER FISHERMEN’S GIFT GUIDE

OPEN WATER FISHERMEN’S GIFT GUIDE
With all the gear available for anglers, finding the perfect gift can be challenging. This guide is here to help. It highlights our new gear for catching bass, walleye, pike, trout, salmon, steelhead, plus more of Canada&rsqu...

LOVING LITHIUM: THE BENEFITS OF AN ELECTRIC ICE DRILL

LOVING LITHIUM: THE BENEFITS OF AN ELECTRIC ICE DRILL
Here is a rundown of why electric augers are a cut above gas and propane powered models.

Why do you fish?

Why do you fish?
As anglers, we love it; we live it. But it’s not until you really slow down, dig deep and think hard that you really start to understand the reasons behind why we fish… so ask yourself, Why do you fish?

Rapala's 'The Search'

Rapala's 'The Search'
Where there is water, there are fish. Where there are fish, there is, and forever will be, Rapala. We are here, WE ARE FISHING!

The Art of Trolling Rapala X-Raps and X-Rap Magnums

The Art of Trolling Rapala X-Raps and X-Rap Magnums
Rapala X-Raps have been a long time favourite of mine, and long before I was trolling feathers or konas (skirted lures) I was trolling Rapalas. Nowadays I only troll X-Raps offshore which are ideal for this situation.

CUT ALL THE HOLES YOU NEED WITH THE STRIKEMASTER® LITHIUM 40V AUGER

CUT ALL THE HOLES YOU NEED WITH THE STRIKEMASTER® LITHIUM 40V AUGER
You can cut all the holes you need with the StrikeMaster® Lithium 40v electric auger.

The Search for Pike

The Search for Pike

Replacing treble hooks with single hooks

Replacing treble hooks with single hooks
Are you a dedicated angler? The one that continuously seeks perfection and solutions? Are you always asking questions about how to take your fishing passion to the next level?

Rapala´s Tools For Boat Anglers

Rapala´s Tools For Boat Anglers
In this article, Jonatan Nellfors will walk you through some of his most essential tools. Whether you are fishing from a boat or from shore, these will come in handy.

How To Tie The Palomar Knot

How To Tie The Palomar Knot
Learn how to tie the Palomar knot.

NEW SUFIX® ADVANCE™ MONOFILAMENT TICKS ALL THE BOXES

NEW SUFIX® ADVANCE™ MONOFILAMENT TICKS ALL THE BOXES
Advance truly is the line between traditional mono and braid!

How To Spool a Spinning Reel

How To Spool a Spinning Reel
Learn how to spool a spinning reel.

How To Spool a Baitcaster Reel

How To Spool a Baitcaster Reel
Learn how to spool a baitcaster reel.

How To Tie The Yucatan Knot

How To Tie The Yucatan Knot
Learn how to tie the Yucatan knot

When a Summer Angler goes Ice fishing!

When a Summer Angler goes Ice fishing!
Day after day and hour after hour, last year offered some amazing moments on the waters. With a backpack full of memories, I’m thinking back to the times with heavy rain and hard winds.

BEST RAPALA BAITS FOR BEGINNER ANGLERS

BEST RAPALA BAITS FOR BEGINNER ANGLERS
We recommend the following 8 lures for beginners because they are easy to use, catch all kinds of fish and will remain tackle-box mainstays well beyond the freshman fishing years.