Jigging Shadow Rap

Jigging Shadow Rap

New Jigging Shadow Rap vs Jigging Rap
VMC® Tungsten Mongo and Tubby Jigs Available in 6 New Colour Patterns

VMC® Tungsten Mongo and Tubby Jigs Available in 6 New Colour Patterns

VMC® Tungsten Tubby Jigs and Tungsten Mongo Jigs are available now in six new Ultra Glow colour patterns!
Tip-Up Pike Tactics

Tip-Up Pike Tactics

A tip-up hanging a dead sucker, cisco or other baitfish is an unbeatable ice fishing presentation for northern pike. Here’s a refresher on where to find pike in winter and how to catch them using tip-ups and dead-bait.

Rapala® Adds Four Custom Colour Patterns to the Jigging Rap® Line-Up

Rapala® Adds Four Custom Colour Patterns to the Jigging Rap® Line-Up
Now, one of the hottest baits for deep-dwelling fish comes in four proven new colour patterns!

Deadstick Tricks For More Walleye

Deadstick Tricks For More Walleye
Soaking a minnow on a deadstick rod consistently catches walleye all winter long. Here’s a recap of this simple, yet effective ice-fishing tactic.

The Future of Ice Fishing is Electric: New StrikeMaster Pro Lithium 40V Lite will Kick Your Gas Habit for Good

The Future of Ice Fishing is Electric: New StrikeMaster Pro Lithium 40V Lite will Kick Your Gas Habit for Good
You’ll find fish faster and follow them more efficiently this winter with a StrikeMaster® Pro Lithium 40-volt Lite electric ice auger over your shoulder or in your sled.

Awesome Ice-Fishing Rods To Elevate Your Game

Awesome Ice-Fishing Rods To Elevate Your Game
Whether you’re quivering a light jig for panfish, aggressively snapping a spoon for supercharged lake trout or deadsticking a minnow for walleye, using the right ice-fishing rod is critical.

Hook Maintenance & Hacks For More Bites On The Ice

Hook Maintenance & Hacks For More Bites On The Ice
Grab your hook file, split ring pliers, spare trebles and other supplies. We’re talking pre-season hook maintenance and easy hook hacks to catch more fish.

Ice Fisherman’s Gear Guide 2021

Ice Fisherman’s Gear Guide 2021
Whether you’re looking for an ice-fishing gift or gearing-up for yourself, Rapala and Rapala Respected Brands have everything you need for the hard-water season. Here’s a look at some new and best-selling lures, line, accesso...

Stay Safe, Warm and Dry on the Ice with New StrikeMaster® Stay-on-Surface Float Technology

Stay Safe, Warm and Dry on the Ice with New StrikeMaster® Stay-on-Surface Float Technology
When you’re dedicated to helping ice anglers pursue their passion for catching fish through the ice, you go to the edge to find new ways to keep them warm, safe and comfortable – so they can spend less time thinking about wha...

13 Fishing’s New & Noteworthy Ice Combos, Rods and Reels

13 Fishing’s New & Noteworthy Ice Combos, Rods and Reels
Walleye, lake trout, panfish, pike - whatever fish you aim to catch this hard-water season, 13 Fishing’s ice combos, rods and reels have got you covered. Here’s a rundown of new and noteworthy products guaranteed to elevate y...

Ice Angling Accessories

Ice Angling Accessories
Ice fishing accessories are as important for a fun, fish-filled day as a quality auger, portable sonar and tried-and-true lures. Here are several angling accessories worth owning for the hard-water season.

StrikeMaster® Ice Augers Set the Bar by Which All Others are Judged

StrikeMaster® Ice Augers Set the Bar by Which All Others are Judged
You’ve got water to cover. Lots of icy cold hard stuff. Shorter days mean you don’t have time to mess around. You need an auger you can depend on. Drill hard and fast. Get the job done, now. Get the line in the hole. Fish on.

Hole Patterns That Make A Difference On The Ice

Hole Patterns That Make A Difference On The Ice
Watch an experienced ice angler work with an auger and odds are good that the holes they drill will follow a pattern.

StrikeMaster® Lithium 24v Auger Delivers the Light, Mobile Power You Need

StrikeMaster® Lithium 24v Auger Delivers the Light, Mobile Power You Need
When ice anglers requested a lighter, more mobile battery-powered auger, StrikeMaster® delivered with the new Lithium 24v, a tough “little brother” to its legendary 40v auger.

How-to Catch Lake Trout on Ice

How-to Catch Lake Trout on Ice
In this lake trout ice-fishing guide we breakdown locations, gear, lures and tactics for catching these high-octane, cold-water predators. Let’s go!

Rapala Lures Help Outdoor Bound Crew Ice Big Walleye

Rapala Lures Help Outdoor Bound Crew Ice Big Walleye
One of Kurt Walbeck’s most unexpected walleye landings last winter relied on a bait he was not surprised in the least would get bites – a Rippin’ Rap

Focus On Finesse

Focus On Finesse
Finesse plastics and tungsten jigs make an incredible panfish-catching combination. Here's why.

Cold-Front Walleye Patterns

Cold-Front Walleye Patterns
When cold-front walleyes aren’t found deep, target shallower flats with the Rapala® Slab Rap® and VMC® Rattling Spoons.

Lady Ice Anglers: Strikemaster® Allie Jacket And Bibs Serve Up Go-All-Day Ice Fishing Comfort And Performance

Lady Ice Anglers: Strikemaster® Allie Jacket And Bibs Serve Up Go-All-Day Ice Fishing Comfort And Performance
Outfitted with all the features of its warm, sturdy and safe Pro Suit, the new StrikeMaster® Allie Suit is tailored specifically for female anglers’ comfort and performance on the ice, in all sorts of weather.

Run-And-Gun Walleye Tactics

Run-And-Gun Walleye Tactics
Covering water and fishing quickly is a run-and-gun tactic many ice anglers use to catch walleye. The method works because the more holes an angler fishes, the more willing-to-bite walleye they’re likely to find. Here are tip...

Tricks of the Tip for Hard-Water Success

Tricks of the Tip for Hard-Water Success
The business end of a rod is its tip. Certainly, the entire blank plays a role in performance, but the tip’s action and response is vital for effective jigging, sensitivity and strike detection. A blank’s top section also inf...

Catch Monster Panfish With The New VMC Tungsten Mustache Jig

Catch Monster Panfish With The New VMC Tungsten Mustache Jig
If you’ve ever Wacky Rigged to catch big bass, you won’t be surprised when you ice monster panfish with VMC’s new Mustache Jigs.

New Secret Weapon For Ice Anglers!

New Secret Weapon For Ice Anglers!
The most supple, strong and sensitive mono ever spooled on a reel is available now for ice fishing. New Sufix® Advance® Ice Monofilament, featuring 50 percent less stretch than standard mono.

Ice Fisherman’s Gift Guide 2020

Ice Fisherman’s Gift Guide 2020
Ice fishing and the holiday season are around the corner. Rapala and Rapala Respected Brands have everything needed to gear-up for ice fishing, including lures, line, rods, reels, and accessories, along with the latest ice dr...

13 Fishing Ice Rod & Reel Buyer’s Guide

13 Fishing Ice Rod & Reel Buyer’s Guide
13 Fishing has an array of quality rods, reels and combos for every hard-water angler

StrikeMaster’s Efficient, Fast Cutting Lite-Flite Lazer Drill Unit

StrikeMaster’s Efficient, Fast Cutting Lite-Flite Lazer Drill Unit
Pound for pound, StrikeMaster’s® new Lite-Flite Lazer™ Drill Unit ice auger is the undisputed champion of cutting speed and efficiency, knocking out all rivals.

Before First Ice, Re-Spool Your Reels With Fresh Sufix Line

Before First Ice, Re-Spool Your Reels With Fresh Sufix Line
Because ice-fishing reels are so small, it’s important to spool up fresh Sufix® line before the seson. Small spools cause line coils, and coils cost you bites.

Why You Should Own An Ice Fishing Inline Reel

Why You Should Own An Ice Fishing Inline Reel
Thinking about making the jump to an inline ice reel this winter? The 13 Fishing BlackBetty inline reels are the best performers on the market and chock-full of ice-fishing specific features.

Ice Fishing Preparation

Ice Fishing Preparation
Ice fishing is just around the corner! The initial weeks of the season deliver outstanding action and winter comes fast in the north. Here’s a rundown of gear preparation and other tasks to do now so you’re ready for the hard...

Something New From StrikeMaster® For The Cold Weather Angler

Something New From StrikeMaster® For The Cold Weather Angler
When winter winds howl and temps plunge, StrikeMaster’s new Pro Suit, the ultimate in cold-weather outerwear, will keep you warm, comfortable and safe on the ice.

New StrikeMaster® Lithium 24v Ice Auger - Super Light and Mobile

New StrikeMaster® Lithium 24v Ice Auger - Super Light and Mobile
When ice anglers requested a lighter, more mobile battery-powered auger, StrikeMaster® delivered with the new Lithium 24v, a tough “little brother” to its legendary 40v auger.

Out-Smart Finicky Panfish

Out-Smart Finicky Panfish
Give bronco panfish a 8-second ride onto the ice this winter with VMC’s new Tungsten Bullfly Jig.

5 Proven Presentations For Catching Whitefish On Ice

5 Proven Presentations For Catching Whitefish On Ice
Ice fishing for whitefish has grown in popularity in the last decade. Any experienced whitefish angler will tell you to bring plenty of lures on the ice because this cold-water species can be particular about what they’ll str...

Best Baits for Ice Fishing Perch

Best Baits for Ice Fishing Perch
Yellow perch are fun and rewarding to catch on ice. Curious to a fault, perch are often willing biters. They’re also delicious table fare.

Understand Ice Spoon Differences To Catch More Fish

Understand Ice Spoon Differences To Catch More Fish
Day in, day out, jigging spoons consistently catch fish in winter. Most spoons can be classified as either straight or bent models. Then there are variations within these categories, such as slab spoons and dropper spoons. Be...

Get Noticed By More Winter Walleye

Get Noticed By More Winter Walleye
Walleye are attracted to a lure’s movement, vibration, flash and colour. Here’s a look at some reliable baits and tactics to help your presentation get noticed by more winter walleye.

LOVING LITHIUM: THE BENEFITS OF AN ELECTRIC ICE DRILL

LOVING LITHIUM: THE BENEFITS OF AN ELECTRIC ICE DRILL
Here is a rundown of why electric augers are a cut above gas and propane powered models.

WHEN AND HOW TO FISH THE BEST RAPALA JIGGING BAITS

WHEN AND HOW TO FISH THE BEST RAPALA JIGGING BAITS
Here’s a look at the different models and when and how to fish them.

CUT ALL THE HOLES YOU NEED WITH THE STRIKEMASTER® LITHIUM 40V AUGER

CUT ALL THE HOLES YOU NEED WITH THE STRIKEMASTER® LITHIUM 40V AUGER
You can cut all the holes you need with the StrikeMaster® Lithium 40v electric auger.

NEW SUFIX® ADVANCE™ MONOFILAMENT TICKS ALL THE BOXES

NEW SUFIX® ADVANCE™ MONOFILAMENT TICKS ALL THE BOXES
Advance truly is the line between traditional mono and braid!

Ismete Ice Fishing Basics

Ismete Ice Fishing Basics
Filmed just outside of the small Finnish town of Porvoo, Rapala Pro Guide, Tero Ruoho, talks us through one of his preferred ways of setting up Ismete equipment for pike.

How To Spool a Spinning Reel

How To Spool a Spinning Reel
Learn how to spool a spinning reel.

EARLY ICE WALLEYE LOCATIONS AND TACTICS

EARLY ICE WALLEYE LOCATIONS AND TACTICS
Here are some reliable locations to find wintertime walleye and the best baits to catch them.