Give ‘Em Lip - Swimming Bladed Baits For Big Bass

Give ‘Em Lip - Swimming Bladed Baits For Big Bass

One reliable tactic for catching more, bigger bass is showing fish something they aren’t used to seeing - and the Storm 360GT Searchbait Swimmer and Terminator Shuddering Bait are two presentations that certainly standout fro...
Rip Jigging Secrets For Giant Walleye

Rip Jigging Secrets For Giant Walleye

Ripping a bucktail or twitchin' jig is one of the best ways to catch walleye from weeds. This fast-paced tactic covers water and triggers reaction strikes. Here’s a rundown of this potent jig presentation.
NEW BX™ BIG BRAT READY FOR OFF-ROAD CRANKIN’

NEW BX™ BIG BRAT READY FOR OFF-ROAD CRANKIN’

Like a four-wheel drive, Rapala®’s new BX™ Big Brat square-bill will run over and through practically anything in its mission to bring the biggest bass into your boat.

NEW LUHR-JENSEN® COYOTE CYCLONE FLASHER ATTRACTS FISH AT MULTIPLE SPEEDS

NEW LUHR-JENSEN® COYOTE CYCLONE FLASHER ATTRACTS FISH AT MULTIPLE SPEEDS
Luhr-Jensen’s new easy-pulling, fully rotating Coyote Cyclone Flasher features an innovative Kick-Fin design that enables it to call in big salmon and lake trout at several trolling speeds.

ARE YOU READY FOR THE MOST ADVANCED FISHING LINE EVER?

ARE YOU READY FOR THE MOST ADVANCED FISHING LINE EVER?
Sufix® Advance® Fluorocarbon fishing line is the future of fishing. And it’s here now.

VMC Hooks - Made For The Outdoors

VMC Hooks - Made For The Outdoors
Simply put, there are no fishing hooks better made, or as sharp.

Shad Rap - 35 Years Of Performance

Shad Rap - 35 Years Of Performance
Why, after all these years is the Shad Rap as popular as it was when it was introduced? It comes down to one word: consistency.

open water season prep

open water season prep
Don’t let preparing for the fishing season bog you down. Follow our checklist and you’ll be ready to go fishing in short order.

Can’t Miss Lures For Spring Pike

Can’t Miss Lures For Spring Pike
With spring around the corner, some incredible northern pike fishing is about to kickoff. In this blog we’re showcasing eight essential early-season pike lures. Don’t launch the boat without these great baits in your tackle b...

Rigging Up For Spring Panfish

Rigging Up For Spring Panfish
“Keeping things simple” is a good approach when fishing in spring for yellow perch, crappie and sunfish

Out-Smart Finicky Panfish

Out-Smart Finicky Panfish
Give bronco panfish a 8-second ride onto the ice this winter with VMC’s new Tungsten Bullfly Jig.

Secure Sufix Pike Leader

Secure Sufix Pike Leader
When fishing for toothy and strong predators like the Northern Pike there are many details and parts of your equipment that need to be customized for success.

5 Proven Presentations For Catching Whitefish On Ice

5 Proven Presentations For Catching Whitefish On Ice
Ice fishing for whitefish has grown in popularity in the last decade. Any experienced whitefish angler will tell you to bring plenty of lures on the ice because this cold-water species can be particular about what they’ll str...

Understand Ice Spoon Differences To Catch More Fish

Understand Ice Spoon Differences To Catch More Fish
Day in, day out, jigging spoons consistently catch fish in winter. Most spoons can be classified as either straight or bent models. Then there are variations within these categories, such as slab spoons and dropper spoons. Be...

WHEN AND HOW TO FISH THE BEST RAPALA JIGGING BAITS

WHEN AND HOW TO FISH THE BEST RAPALA JIGGING BAITS
Here’s a look at the different models and when and how to fish them.

Uni Knot

Uni Knot
A simple and effective way of tying line to an eyed hook.

Rapala Knot

Rapala Knot
Maintain the full action of a lure by attaching it to the line with a loop rather than with a tight knot.

Looking After Your Reels

Looking After Your Reels
Weather will always change, and as fishermen we have to learn to adapt to change in weather patterns and test our skills - but there is nothing more disappointing than fishing equipment that has failed due to a lack of simple...

Could RCD be a boater’s best friend?

Could RCD be a boater’s best friend?
Who doesn’t love convenience and reliability? When we as boaters hit the water, filled with anticipation of the day ahead – the last things we need are small, avoidable nuisances ruining the experience.

How To Tie The Palomar Knot

How To Tie The Palomar Knot
Learn how to tie the Palomar knot.

How To Spool a Spinning Reel

How To Spool a Spinning Reel
Learn how to spool a spinning reel.

How To Spool a Baitcaster Reel

How To Spool a Baitcaster Reel
Learn how to spool a baitcaster reel.

How To Tie The Yucatan Knot

How To Tie The Yucatan Knot
Learn how to tie the Yucatan knot

Double Uni Knot

Double Uni Knot
Easy to tie and very dependable. As the name implies, you tie two Uni Knots and draw them together.