This site is intended for Canadian customers only. We apologize, we cannot accommodate orders or inquiries from outside Canada. To find the correct website for your region 
Congratulations , you have successfully created a rapala.ca account.
Show Walleye Something Different This Fall
Want to catch more walleye this autumn? One easy way to boost the bites you get is showing walleye something different. Doing this can be as simple as fishing a new lure, like the Jigging Shadow Rap, or using a tried-and-true...
Deep Crankbaits Tips For Fall Fishing Success
Deep-diving crankbaits catch big fish in autumn. If the open-water season was a hockey game, deep crankbaits would be the players delivering their best performance in the third period. Here are some tips to help you capitaliz...
At 8 Feet, the Bite is on with the New Rapala® DT®-8
Eight, is the magic number. That is, 8-feet down. Because that’s where the bite is absolutely on with Rapala’s new DT-8 crankbait.
Trigger Bites Down Deep with the New Storm® Original Deep Wiggle Wart®
When walleye, bass, pike and other species head deeper, it’s time to pull out the new Deep Wiggle Wart®.
10 Must-Have Multi-Species Lures You Need in Your Tackle Box
What exactly is the definition of a multi-species lure? Is it a lure that can catch at least two different species of fish, or is it a lure that has the ability to catch darn near anything that crosses its path?
Ned Rig 101 - When, Where And How To Fish The Ned Rig
If you’re not fishing a Ned rig, it’s time to start. This simple, jig and finesse plastic presentation is easy to fish and catches bass, walleye, panfish and more. Here’s a rundown on when, where and how to fish the Ned rig.
Fish Points For More Bass
Want to know an easy way to catch more smallmouth and largemouth bass this season? Fish points. Put simply, points are some of the best fishing spots out there. No matter what bass fishery you’re on, odds are high there will ...
How To Use The Crossover Cap
The VMC Crossover Cap embodies the saying, “big things come in small packages”. Despite its diminutive size, the Crossover Cap offers anglers many options for tweaking lures, jigs and rigs to help catch more fish.
Top Water Action - New Colours For Skitter V Will Get The Fish Fired Up
Rapala® has the lures that deliver time and time again. Take a look at the new colours for the Skitter V.
Target Bass in Five-Foot Strike Zone with New Rapala® BX® Mid Brat
Ready for some off-road crankin’ with a mid-size pickup? Tie on a Rapala BX Mid Brat to target big bass on hard cover in the five-foot range.
OG Tiny™ vs. OG Slim®
Your Rapala Questions Answered: Which one? OG Slim 6 or OG Tiny 4?
Crank It Up For Bass Opener
If you’re looking for a way to catch more smallmouth and largemouth bass at the start of the season, fishing crankbaits is the answer. Here’s what you need to know.
Why The Crankbait Bite Is The Best
Catching fish when the crankbait bite is on is hard to beat. One minute you’re reeling and feeling the crankbait’s vibrations through the rod. And then suddenly, a fish smashes the lure. Here are some perspectives on why the ...
Crush Spring Pike With Rapala & Rapala Respected Brands
Some of the best northern pike fishing of the year occurs in spring. The following is a breakdown of the best baits for pike, and when and where to use the to catch northerns in May and June.
Rip the Shallows with the Rapala® Rippin’ Rap, Now Available in Four New Colour Patterns
If you’re looking for a way to trigger more shallow water bites, Rapala® has the answer — four new, custom-style colour patterns to its popular-selling Rapala® Rippin’ Rap® line-up.
How To Fish Shallow Crankbaits For More Bites
When walleye, bass and other species are in shallow water, a crankbait is one of the best ways to catch ‘em! Here are some can’t-miss tips and shallow crankbait recommendations for the season ahead.
Rapala Bait Showcase
Welcome to the first instalment of the Rapala Baits Showcase, a blog series profiling the world’s best fishing lures! Taking centre stage today are Jigging Raps, Shad Raps, Husky Jerks and BX Brats — four tried-and-true lures...
Finesse Panfish Presentations
No matter your age, catching panfish is fun. After all, yellow perch, crappie, bluegills and other sunfish are often willing biters
Jigging Shadow Rap
New Jigging Shadow Rap vs Jigging Rap
80,000 WOO HOOS!!! Rapala® Youtube Channel Hits New Milestone
Rapala YouTube Channel just reached 80,000 subscribers!
Tip-Up Pike Tactics
A tip-up hanging a dead sucker, cisco or other baitfish is an unbeatable ice fishing presentation for northern pike. Here’s a refresher on where to find pike in winter and how to catch them using tip-ups and dead-bait.
Deadstick Tricks For More Walleye
Soaking a minnow on a deadstick rod consistently catches walleye all winter long. Here’s a recap of this simple, yet effective ice-fishing tactic.
Hook Maintenance & Hacks For More Bites On The Ice
Grab your hook file, split ring pliers, spare trebles and other supplies. We’re talking pre-season hook maintenance and easy hook hacks to catch more fish.
Hole Patterns That Make A Difference On The Ice
Watch an experienced ice angler work with an auger and odds are good that the holes they drill will follow a pattern.
VMC® Hybrid Swimbait Jig: Quite Possibly the Most Perfect Swimbait Jig Ever
VMC’s new Hybrid Swimbait Jig is “the perfect swimbait head,” said tournament bass fishing pro and champion Jacob Wheeler.
Jigging Baits For Giant Fall Walleye
Here’s how to catch walleye from three reliable autumn locations with jigging baits.
VMC® Continues to Tweak Your Fishing Techniques
Want some crazy freaky fishing the next time you go out? Check out some of these tweaks guaranteed to put more fish into your boat.
Smash Early-Fall Bass On Shallow Cranks
While many lures put fish in the boat, few are as good in early fall as shallow-running crankbaits
Tom Boley Teams Up with Sufix® Lead Core Line and Rapala® Tail Dancers to Hammer Super Chunky Mille Lacs Walleye
It’s late summer and the walleye are deep – 24 to 30 feet deep – on a crystal clear lake, and the wind is blowing good. Like really good...
New Rapala® Digital Line Counter & Custom Colour Deep Husky Jerks®
Loaded with functionality, Rapala’s new Digital Line Counter is easy to use for casting, trolling and spooling line.
Summertime BAM! Catching Bass on Terminator® Walking and Popping Frogs
What do we love the most about summertime fishing? If you said: “Topwater blow-ups for bass,” you would be right.
Catch More, Big Largemouth In Ugly Weather
Not every opportunity to go fishing for largemouth bass happens on sunny days. Sometimes you have to put on rain gear and launch the boat in wet, gloomy weather.
Fillet Fast and Clean with the New Rapala® R12 Heavy-Duty Lithium Fillet Knife Combo
Featuring twice the speed and three times the torque of other cordless fillet knives, Rapala’s new R12 Heavy-Duty Lithium Fillet Knife Combo will provide 80 minutes of continuous runtime.
Catch More And Bigger Bass On Swimbaits
Largemouth and smallmouth bass can’t resist swimbaits. It’s understandable why. Swimbaits have a natural, baitfish profile and an alluring, tail-kicking swim. Here are several reliable swimbait rigs for catching bass.
Storm® Largo Shad – New Model, New Colour Patterns, Designed by the Worlds Best.
The saltwater swimbait with which Jacob Wheeler has won numerous pro bass tournaments is now available in a new model and colour patterns designed for freshwater fishing.
Why You Need To Fish The Tokyo Rig For Bass
The VMC Tokyo Rig has been tearing up the bass scene since its release a few years ago. Now available in four models, each with a different hook style, the Tokyo Rig is more versatile than ever.
VMC Wacky & Neko Rigging Kits
VMC has everything you need for Wacky and Neko rigging, in one convenient package.
Critical Components Of A Crankbait Set-Up For Bass
When fishing a crankbait, using the right rod, reel and line will help you catch more bass. Here’s a look at why the proper equipment is critical for crankin’ success and what to consider when gearing-up.
VMC® Perfects Wacky and Neko™ Rigging with the New Crossover Rings™ and Pliers™
VMC’s innovative new Crossover system maximizes efficiency for rigging soft plastics and worms on VMC® hooks to catch and land big bass.
New Colours and Bait Rigs from Blue Fox® and Luhr-Jensen® are Sure to Trigger Big Bites
The new Blue Fox® UV Bright Classic Vibrax® baits combine complementary colour flourishes to trigger bites from hard-fighting gamefish.
10 Tips On Taking Dad Fishing
If you’re looking for a unique way to celebrate your love for Dear Ol’ Dad, how about inviting him to go fishing!
Tips And Gear For Fishing With Family & Friends
If you’re a beginner angler wanting to catch fish with family and friends, this blog is for you.
Breathing life Into Balsa
For 85 years, since the invention of the Original Floating® Rapala® lure in 1936, there’s no lure that has earned more world records or has been responsible for more tournament wins than the Rapala® lure.
Crush Pike On Top-Water
What do you get when you retrieve a topwater lure into the domain of a ferocious, opportunistic northern pike?
Gearing Up For Walleye Opener And Beyond
Walleye opener is fast approaching and now is the time to stock-up on fishing gear. Below is a look at new walleye tackle, but first a springtime walleye refresher.
Understanding rod action for better fishing
Below is a rundown of rod actions, and taper suggestions for specific presentations and species to help you catch more fish.
Spring Perch Locations & Tactics
Yellow perch fishing is excellent in the spring. The action starts immediately after the ice leaves lakes and rivers. Here’s a run-through of where to find springtime perch and how to catch them.
Tips For Tracking Down Springtime Pike
Looking to get on some great northern pike fishing? Spring is one of the best times to catch them. Here’s what you need to know.
What Makes The New Sufix ProMix Braid So Special?
With input from Rapala’s top fishing pros, Sufix® has developed a premium braided fishing line that will long retain its color without costing too much green.
How-to Catch Lake Trout on Ice
In this lake trout ice-fishing guide we breakdown locations, gear, lures and tactics for catching these high-octane, cold-water predators. Let’s go!
Rapala Lures Help Outdoor Bound Crew Ice Big Walleye
One of Kurt Walbeck’s most unexpected walleye landings last winter relied on a bait he was not surprised in the least would get bites – a Rippin’ Rap
Cold-Front Walleye Patterns
When cold-front walleyes aren’t found deep, target shallower flats with the Rapala® Slab Rap® and VMC® Rattling Spoons.
Run-And-Gun Walleye Tactics
Covering water and fishing quickly is a run-and-gun tactic many ice anglers use to catch walleye. The method works because the more holes an angler fishes, the more willing-to-bite walleye they’re likely to find. Here are tip...
Tricks of the Tip for Hard-Water Success
The business end of a rod is its tip. Certainly, the entire blank plays a role in performance, but the tip’s action and response is vital for effective jigging, sensitivity and strike detection. A blank’s top section also inf...
Open-Water Fisherman’s Gift Guide 2020
Our fishing buyer’s guide showcases the newest and most sought-after lures, tackle, tools, apparel and accessories. If you’re shopping for an angler, you’ll find plenty of gift-giving inspiration below.
13 Fishing Rod And Reel Buyer’s Guide
Whether buying your first fishing rod and reel, or looking for a performance driven set-up, 13 Fishing has the equipment to meet your needs.
13 Fishing Ice Rod & Reel Buyer’s Guide
13 Fishing has an array of quality rods, reels and combos for every hard-water angler
Before First Ice, Re-Spool Your Reels With Fresh Sufix Line
Because ice-fishing reels are so small, it’s important to spool up fresh Sufix® line before the seson. Small spools cause line coils, and coils cost you bites.
Why You Should Own An Ice Fishing Inline Reel
Thinking about making the jump to an inline ice reel this winter? The 13 Fishing BlackBetty inline reels are the best performers on the market and chock-full of ice-fishing specific features.
Ice Fishing Preparation
Ice fishing is just around the corner! The initial weeks of the season deliver outstanding action and winter comes fast in the north. Here’s a rundown of gear preparation and other tasks to do now so you’re ready for the hard...
Fishing the Countdown for Trophy Brook Trout (and Other Salmonids)
The Countdown Rapala family, which now features the Elite series, is a deadly family of lures for brook trout in a wide variety of circumstances.
Cast Blue Fox® Super Bous For Muskies Before Fall Turnover
You can cast for, and catch, shallow muskies until the lakes and rivers freeze. Before the fall turnover, Jeremy Smith boats big muskies by casting Blue Fox Super Bou Spinnerbaits and Vibrax spinners.
Gearing Up For Fall Crappie
If you’re looking to catch big crappie this fall but don’t know where to start, this guide is for you. Here’s a rundown of where to find autumn crappie and the best tackle for landing plenty of plate-sized papermouths.
Nighttime Casting For Fall Walleye (From Land or Boat)
Fishing at night is a great way to catch walleye all season, but the action really heats up when the water temperature drops in autumn. Here are some tips on casting crankbaits, minnowbaits and swimbaits to catch walleye in t...
Tips For Early Fall Crankin’ In The Shallows
Squarebill crankbaits and wake baits are excellent presentations for catching bass in early fall. These shallow-running lures cover water, avoid snags and trigger strikes. Here’s how to catch big largemouth and smallmouth bas...
Tweaks That Make Fish Freak!
Want some crazy freaky fishing the next time you go out? Then try out four new tweaks offered by VMC®, recognized worldwide for making the meticulously designed, super sharp fishing rigs and hooks.
CATCH ALL THE WALLEYES YOU WANT WITH THREE VMC® JIGS
With just three VMC® jigs, fishing legend Al Lindner can catch about all the walleyes he wants to. And you can too.
Tweaking Hard-baits for More Bites
Modifying a lure to give it a unique look and action can help you catch more fish. Here are several ways to use these items to make hard-baits more appealing to fish.
10 FISH-CLEANING MISTAKES IT’S TIME TO STOP
Here are 10 fish-cleaning mistakes to avoid, plus tips on how to get the best-tasting fillets.
Finesse Tricks To Catch More Bass
Here are some tips for fishing small baits on light line to boat big bass.
VMC® DEBUTS HEAVY DUTY WEIGHTED WILLOW SWIMBAIT HOOK
Try a new spin on swimbait fishing with the new VMC® Heavy Duty Weighted Willow Swimbait Hook.
VMC® POWER TRIO FOR BIGGER BASS
You’ll be giving your fishing buddies more high fives this summer than ever before when you tie on VMC’s power trio – the new VMC Bladed Hybrid Treble Hook, the new VMC® Tokyo Rig®, and the new VMC® Finesse Neko™ Hook.
CATCH MORE BASS ANYWHERE IN THE WATER COLUMN WITH VMC® TOKYO RIGS
Whether you’re punchin’ or flippin’, a VMC® Tokyo Rig will give your favorite soft-plastic bait better action, improve your hook-up ratio and put more bass in your boat.
Give ‘Em Lip - Swimming Bladed Baits For Big Bass
One reliable tactic for catching more, bigger bass is showing fish something they aren’t used to seeing - and the Storm 360GT Searchbait Swimmer and Terminator Shuddering Bait are two presentations that certainly standout fro...
Rip Jigging Secrets For Giant Walleye
Ripping a bucktail or twitchin' jig is one of the best ways to catch walleye from weeds. This fast-paced tactic covers water and triggers reaction strikes. Here’s a rundown of this potent jig presentation.
NEW BX™ BIG BRAT READY FOR OFF-ROAD CRANKIN’
Like a four-wheel drive, Rapala®’s new BX™ Big Brat square-bill will run over and through practically anything in its mission to bring the biggest bass into your boat.
NEW LUHR-JENSEN® COYOTE CYCLONE FLASHER ATTRACTS FISH AT MULTIPLE SPEEDS
Luhr-Jensen’s new easy-pulling, fully rotating Coyote Cyclone Flasher features an innovative Kick-Fin design that enables it to call in big salmon and lake trout at several trolling speeds.
ARE YOU READY FOR THE MOST ADVANCED FISHING LINE EVER?
Sufix® Advance® Fluorocarbon fishing line is the future of fishing. And it’s here now.
VMC Hooks - Made For The Outdoors
Simply put, there are no fishing hooks better made, or as sharp.
Shad Rap - 35 Years Of Performance
Why, after all these years is the Shad Rap as popular as it was when it was introduced? It comes down to one word: consistency.
open water season prep
Don’t let preparing for the fishing season bog you down. Follow our checklist and you’ll be ready to go fishing in short order.
Can’t Miss Lures For Spring Pike
With spring around the corner, some incredible northern pike fishing is about to kickoff. In this blog we’re showcasing eight essential early-season pike lures. Don’t launch the boat without these great baits in your tackle b...
Rigging Up For Spring Panfish
“Keeping things simple” is a good approach when fishing in spring for yellow perch, crappie and sunfish
Out-Smart Finicky Panfish
Give bronco panfish a 8-second ride onto the ice this winter with VMC’s new Tungsten Bullfly Jig.
Secure Sufix Pike Leader
When fishing for toothy and strong predators like the Northern Pike there are many details and parts of your equipment that need to be customized for success.
5 Proven Presentations For Catching Whitefish On Ice
Ice fishing for whitefish has grown in popularity in the last decade. Any experienced whitefish angler will tell you to bring plenty of lures on the ice because this cold-water species can be particular about what they’ll str...
Understand Ice Spoon Differences To Catch More Fish
Day in, day out, jigging spoons consistently catch fish in winter. Most spoons can be classified as either straight or bent models. Then there are variations within these categories, such as slab spoons and dropper spoons. Be...
WHEN AND HOW TO FISH THE BEST RAPALA JIGGING BAITS
Here’s a look at the different models and when and how to fish them.
Uni Knot
A simple and effective way of tying line to an eyed hook.
Rapala Knot
Maintain the full action of a lure by attaching it to the line with a loop rather than with a tight knot.
Looking After Your Reels
Weather will always change, and as fishermen we have to learn to adapt to change in weather patterns and test our skills - but there is nothing more disappointing than fishing equipment that has failed due to a lack of simple...
Could RCD be a boater’s best friend?
Who doesn’t love convenience and reliability? When we as boaters hit the water, filled with anticipation of the day ahead – the last things we need are small, avoidable nuisances ruining the experience.
How To Tie The Palomar Knot
Learn how to tie the Palomar knot.
How To Spool a Spinning Reel
Learn how to spool a spinning reel.
How To Spool a Baitcaster Reel
Learn how to spool a baitcaster reel.
How To Tie The Yucatan Knot
Learn how to tie the Yucatan knot
Double Uni Knot
Easy to tie and very dependable. As the name implies, you tie two Uni Knots and draw them together.
Rapala Blog