VMC® Hybrid Swimbait Jig: Quite Possibly the Most Perfect Swimbait Jig Ever

VMC® Hybrid Swimbait Jig: Quite Possibly the Most Perfect Swimbait Jig Ever

VMC’s new Hybrid Swimbait Jig is “the perfect swimbait head,” said tournament bass fishing pro and champion Jacob Wheeler.
Jigging Baits For Giant Fall Walleye

Jigging Baits For Giant Fall Walleye

Here’s how to catch walleye from three reliable autumn locations with jigging baits.
VMC® Continues to Tweak Your Fishing Techniques

VMC® Continues to Tweak Your Fishing Techniques

Want some crazy freaky fishing the next time you go out? Check out some of these tweaks guaranteed to put more fish into your boat.

Smash Early-Fall Bass On Shallow Cranks

Smash Early-Fall Bass On Shallow Cranks
While many lures put fish in the boat, few are as good in early fall as shallow-running crankbaits

Tom Boley Teams Up with Sufix® Lead Core Line and Rapala® Tail Dancers to Hammer Super Chunky Mille Lacs Walleye

Tom Boley Teams Up with Sufix® Lead Core Line and Rapala® Tail Dancers to Hammer Super Chunky Mille Lacs Walleye
It’s late summer and the walleye are deep – 24 to 30 feet deep – on a crystal clear lake, and the wind is blowing good. Like really good...

New Rapala® Digital Line Counter & Custom Colour Deep Husky Jerks®

New Rapala® Digital Line Counter & Custom Colour Deep Husky Jerks®
Loaded with functionality, Rapala’s new Digital Line Counter is easy to use for casting, trolling and spooling line.

Summertime BAM! Catching Bass on Terminator® Walking and Popping Frogs

Summertime BAM! Catching Bass on Terminator® Walking and Popping Frogs
What do we love the most about summertime fishing? If you said: “Topwater blow-ups for bass,” you would be right.

Catch More, Big Largemouth In Ugly Weather

Catch More, Big Largemouth In Ugly Weather
Not every opportunity to go fishing for largemouth bass happens on sunny days. Sometimes you have to put on rain gear and launch the boat in wet, gloomy weather.

Fillet Fast and Clean with the New Rapala® R12 Heavy-Duty Lithium Fillet Knife Combo

Fillet Fast and Clean with the New Rapala® R12 Heavy-Duty Lithium Fillet Knife Combo
Featuring twice the speed and three times the torque of other cordless fillet knives, Rapala’s new R12 Heavy-Duty Lithium Fillet Knife Combo will provide 80 minutes of continuous runtime.

Catch More And Bigger Bass On Swimbaits

Catch More And Bigger Bass On Swimbaits
Largemouth and smallmouth bass can’t resist swimbaits. It’s understandable why. Swimbaits have a natural, baitfish profile and an alluring, tail-kicking swim. Here are several reliable swimbait rigs for catching bass.

Storm® Largo Shad – New Model, New Colour Patterns, Designed by the Worlds Best.

Storm® Largo Shad – New Model, New Colour Patterns, Designed by the Worlds Best.
The saltwater swimbait with which Jacob Wheeler has won numerous pro bass tournaments is now available in a new model and colour patterns designed for freshwater fishing.

Why You Need To Fish The Tokyo Rig For Bass

Why You Need To Fish The Tokyo Rig For Bass
The VMC Tokyo Rig has been tearing up the bass scene since its release a few years ago. Now available in four models, each with a different hook style, the Tokyo Rig is more versatile than ever.

VMC Wacky & Neko Rigging Kits

VMC Wacky & Neko Rigging Kits
VMC has everything you need for Wacky and Neko rigging, in one convenient package.

Critical Components Of A Crankbait Set-Up For Bass

Critical Components Of A Crankbait Set-Up For Bass
When fishing a crankbait, using the right rod, reel and line will help you catch more bass. Here’s a look at why the proper equipment is critical for crankin’ success and what to consider when gearing-up.

VMC® Perfects Wacky and Neko™ Rigging with the New Crossover Rings™ and Pliers™

VMC® Perfects Wacky and Neko™ Rigging with the New Crossover Rings™ and Pliers™
VMC’s innovative new Crossover system maximizes efficiency for rigging soft plastics and worms on VMC® hooks to catch and land big bass.

New Colours and Bait Rigs from Blue Fox® and Luhr-Jensen® are Sure to Trigger Big Bites

New Colours and Bait Rigs from Blue Fox® and Luhr-Jensen® are Sure to Trigger Big Bites
The new Blue Fox® UV Bright Classic Vibrax® baits combine complementary colour flourishes to trigger bites from hard-fighting gamefish.

10 Tips On Taking Dad Fishing

10 Tips On Taking Dad Fishing
If you’re looking for a unique way to celebrate your love for Dear Ol’ Dad, how about inviting him to go fishing!

Tips And Gear For Fishing With Family & Friends

Tips And Gear For Fishing With Family & Friends
If you’re a beginner angler wanting to catch fish with family and friends, this blog is for you.

Breathing life Into Balsa

Breathing life Into Balsa
For 85 years, since the invention of the Original Floating® Rapala® lure in 1936, there’s no lure that has earned more world records or has been responsible for more tournament wins than the Rapala® lure.

Crush Pike On Top-Water

Crush Pike On Top-Water
What do you get when you retrieve a topwater lure into the domain of a ferocious, opportunistic northern pike?

Gearing Up For Walleye Opener And Beyond

Gearing Up For Walleye Opener And Beyond
Walleye opener is fast approaching and now is the time to stock-up on fishing gear. Below is a look at new walleye tackle, but first a springtime walleye refresher.

Understanding rod action for better fishing

Understanding rod action for better fishing
Below is a rundown of rod actions, and taper suggestions for specific presentations and species to help you catch more fish.

Spring Perch Locations & Tactics

Spring Perch Locations & Tactics
Yellow perch fishing is excellent in the spring. The action starts immediately after the ice leaves lakes and rivers. Here’s a run-through of where to find springtime perch and how to catch them.

Tips For Tracking Down Springtime Pike

Tips For Tracking Down Springtime Pike
Looking to get on some great northern pike fishing? Spring is one of the best times to catch them. Here’s what you need to know.

What Makes The New Sufix ProMix Braid So Special?

What Makes The New Sufix ProMix Braid So Special?
With input from Rapala’s top fishing pros, Sufix® has developed a premium braided fishing line that will long retain its color without costing too much green.

How-to Catch Lake Trout on Ice

How-to Catch Lake Trout on Ice
In this lake trout ice-fishing guide we breakdown locations, gear, lures and tactics for catching these high-octane, cold-water predators. Let’s go!

Rapala Lures Help Outdoor Bound Crew Ice Big Walleye

Rapala Lures Help Outdoor Bound Crew Ice Big Walleye
One of Kurt Walbeck’s most unexpected walleye landings last winter relied on a bait he was not surprised in the least would get bites – a Rippin’ Rap

Cold-Front Walleye Patterns

Cold-Front Walleye Patterns
When cold-front walleyes aren’t found deep, target shallower flats with the Rapala® Slab Rap® and VMC® Rattling Spoons.

Run-And-Gun Walleye Tactics

Run-And-Gun Walleye Tactics
Covering water and fishing quickly is a run-and-gun tactic many ice anglers use to catch walleye. The method works because the more holes an angler fishes, the more willing-to-bite walleye they’re likely to find. Here are tip...

Tricks of the Tip for Hard-Water Success

Tricks of the Tip for Hard-Water Success
The business end of a rod is its tip. Certainly, the entire blank plays a role in performance, but the tip’s action and response is vital for effective jigging, sensitivity and strike detection. A blank’s top section also inf...

Open-Water Fisherman’s Gift Guide 2020

Open-Water Fisherman’s Gift Guide 2020
Our fishing buyer’s guide showcases the newest and most sought-after lures, tackle, tools, apparel and accessories. If you’re shopping for an angler, you’ll find plenty of gift-giving inspiration below.

13 Fishing Rod And Reel Buyer’s Guide

13 Fishing Rod And Reel Buyer’s Guide
Whether buying your first fishing rod and reel, or looking for a performance driven set-up, 13 Fishing has the equipment to meet your needs.

13 Fishing Ice Rod & Reel Buyer’s Guide

13 Fishing Ice Rod & Reel Buyer’s Guide
13 Fishing has an array of quality rods, reels and combos for every hard-water angler

Before First Ice, Re-Spool Your Reels With Fresh Sufix Line

Before First Ice, Re-Spool Your Reels With Fresh Sufix Line
Because ice-fishing reels are so small, it’s important to spool up fresh Sufix® line before the seson. Small spools cause line coils, and coils cost you bites.

Why You Should Own An Ice Fishing Inline Reel

Why You Should Own An Ice Fishing Inline Reel
Thinking about making the jump to an inline ice reel this winter? The 13 Fishing BlackBetty inline reels are the best performers on the market and chock-full of ice-fishing specific features.

Ice Fishing Preparation

Ice Fishing Preparation
Ice fishing is just around the corner! The initial weeks of the season deliver outstanding action and winter comes fast in the north. Here’s a rundown of gear preparation and other tasks to do now so you’re ready for the hard...

Fishing the Countdown for Trophy Brook Trout (and Other Salmonids)

Fishing the Countdown for Trophy Brook Trout (and Other Salmonids)
The Countdown Rapala family, which now features the Elite series, is a deadly family of lures for brook trout in a wide variety of circumstances.

Cast Blue Fox® Super Bous For Muskies Before Fall Turnover

Cast Blue Fox® Super Bous For Muskies Before Fall Turnover
You can cast for, and catch, shallow muskies until the lakes and rivers freeze. Before the fall turnover, Jeremy Smith boats big muskies by casting Blue Fox Super Bou Spinnerbaits and Vibrax spinners.

Gearing Up For Fall Crappie

Gearing Up For Fall Crappie
If you’re looking to catch big crappie this fall but don’t know where to start, this guide is for you. Here’s a rundown of where to find autumn crappie and the best tackle for landing plenty of plate-sized papermouths.

Nighttime Casting For Fall Walleye (From Land or Boat)

Nighttime Casting For Fall Walleye (From Land or Boat)
Fishing at night is a great way to catch walleye all season, but the action really heats up when the water temperature drops in autumn. Here are some tips on casting crankbaits, minnowbaits and swimbaits to catch walleye in t...

Tips For Early Fall Crankin’ In The Shallows

Tips For Early Fall Crankin’ In The Shallows
Squarebill crankbaits and wake baits are excellent presentations for catching bass in early fall. These shallow-running lures cover water, avoid snags and trigger strikes. Here’s how to catch big largemouth and smallmouth bas...

Tweaks That Make Fish Freak!

Tweaks That Make Fish Freak!
Want some crazy freaky fishing the next time you go out? Then try out four new tweaks offered by VMC®, recognized worldwide for making the meticulously designed, super sharp fishing rigs and hooks.

CATCH ALL THE WALLEYES YOU WANT WITH THREE VMC® JIGS

CATCH ALL THE WALLEYES YOU WANT WITH THREE VMC® JIGS
With just three VMC® jigs, fishing legend Al Lindner can catch about all the walleyes he wants to. And you can too.

Tweaking Hard-baits for More Bites

Tweaking Hard-baits for More Bites
Modifying a lure to give it a unique look and action can help you catch more fish. Here are several ways to use these items to make hard-baits more appealing to fish.

10 FISH-CLEANING MISTAKES IT’S TIME TO STOP

10 FISH-CLEANING MISTAKES IT’S TIME TO STOP
Here are 10 fish-cleaning mistakes to avoid, plus tips on how to get the best-tasting fillets.

Finesse Tricks To Catch More Bass

Finesse Tricks To Catch More Bass
Here are some tips for fishing small baits on light line to boat big bass.

VMC® DEBUTS HEAVY DUTY WEIGHTED WILLOW SWIMBAIT HOOK

VMC® DEBUTS HEAVY DUTY WEIGHTED WILLOW SWIMBAIT HOOK
Try a new spin on swimbait fishing with the new VMC® Heavy Duty Weighted Willow Swimbait Hook.

VMC® POWER TRIO FOR BIGGER BASS

VMC® POWER TRIO FOR BIGGER BASS
You’ll be giving your fishing buddies more high fives this summer than ever before when you tie on VMC’s power trio – the new VMC Bladed Hybrid Treble Hook, the new VMC® Tokyo Rig®, and the new VMC® Finesse Neko™ Hook.

CATCH MORE BASS ANYWHERE IN THE WATER COLUMN WITH VMC® TOKYO RIGS

CATCH MORE BASS ANYWHERE IN THE WATER COLUMN WITH VMC® TOKYO RIGS
Whether you’re punchin’ or flippin’, a VMC® Tokyo Rig will give your favorite soft-plastic bait better action, improve your hook-up ratio and put more bass in your boat.

Give ‘Em Lip - Swimming Bladed Baits For Big Bass

Give ‘Em Lip - Swimming Bladed Baits For Big Bass
One reliable tactic for catching more, bigger bass is showing fish something they aren’t used to seeing - and the Storm 360GT Searchbait Swimmer and Terminator Shuddering Bait are two presentations that certainly standout fro...

Rip Jigging Secrets For Giant Walleye

Rip Jigging Secrets For Giant Walleye
Ripping a bucktail or twitchin' jig is one of the best ways to catch walleye from weeds. This fast-paced tactic covers water and triggers reaction strikes. Here’s a rundown of this potent jig presentation.

NEW BX™ BIG BRAT READY FOR OFF-ROAD CRANKIN’

NEW BX™ BIG BRAT READY FOR OFF-ROAD CRANKIN’
Like a four-wheel drive, Rapala®’s new BX™ Big Brat square-bill will run over and through practically anything in its mission to bring the biggest bass into your boat.

NEW LUHR-JENSEN® COYOTE CYCLONE FLASHER ATTRACTS FISH AT MULTIPLE SPEEDS

NEW LUHR-JENSEN® COYOTE CYCLONE FLASHER ATTRACTS FISH AT MULTIPLE SPEEDS
Luhr-Jensen’s new easy-pulling, fully rotating Coyote Cyclone Flasher features an innovative Kick-Fin design that enables it to call in big salmon and lake trout at several trolling speeds.

ARE YOU READY FOR THE MOST ADVANCED FISHING LINE EVER?

ARE YOU READY FOR THE MOST ADVANCED FISHING LINE EVER?
Sufix® Advance® Fluorocarbon fishing line is the future of fishing. And it’s here now.

VMC Hooks - Made For The Outdoors

VMC Hooks - Made For The Outdoors
Simply put, there are no fishing hooks better made, or as sharp.

Shad Rap - 35 Years Of Performance

Shad Rap - 35 Years Of Performance
Why, after all these years is the Shad Rap as popular as it was when it was introduced? It comes down to one word: consistency.

open water season prep

open water season prep
Don’t let preparing for the fishing season bog you down. Follow our checklist and you’ll be ready to go fishing in short order.

Can’t Miss Lures For Spring Pike

Can’t Miss Lures For Spring Pike
With spring around the corner, some incredible northern pike fishing is about to kickoff. In this blog we’re showcasing eight essential early-season pike lures. Don’t launch the boat without these great baits in your tackle b...

Rigging Up For Spring Panfish

Rigging Up For Spring Panfish
“Keeping things simple” is a good approach when fishing in spring for yellow perch, crappie and sunfish

Out-Smart Finicky Panfish

Out-Smart Finicky Panfish
Give bronco panfish a 8-second ride onto the ice this winter with VMC’s new Tungsten Bullfly Jig.

Secure Sufix Pike Leader

Secure Sufix Pike Leader
When fishing for toothy and strong predators like the Northern Pike there are many details and parts of your equipment that need to be customized for success.

5 Proven Presentations For Catching Whitefish On Ice

5 Proven Presentations For Catching Whitefish On Ice
Ice fishing for whitefish has grown in popularity in the last decade. Any experienced whitefish angler will tell you to bring plenty of lures on the ice because this cold-water species can be particular about what they’ll str...

Understand Ice Spoon Differences To Catch More Fish

Understand Ice Spoon Differences To Catch More Fish
Day in, day out, jigging spoons consistently catch fish in winter. Most spoons can be classified as either straight or bent models. Then there are variations within these categories, such as slab spoons and dropper spoons. Be...

WHEN AND HOW TO FISH THE BEST RAPALA JIGGING BAITS

WHEN AND HOW TO FISH THE BEST RAPALA JIGGING BAITS
Here’s a look at the different models and when and how to fish them.

Uni Knot

Uni Knot
A simple and effective way of tying line to an eyed hook.

Rapala Knot

Rapala Knot
Maintain the full action of a lure by attaching it to the line with a loop rather than with a tight knot.

Looking After Your Reels

Looking After Your Reels
Weather will always change, and as fishermen we have to learn to adapt to change in weather patterns and test our skills - but there is nothing more disappointing than fishing equipment that has failed due to a lack of simple...

Could RCD be a boater’s best friend?

Could RCD be a boater’s best friend?
Who doesn’t love convenience and reliability? When we as boaters hit the water, filled with anticipation of the day ahead – the last things we need are small, avoidable nuisances ruining the experience.

How To Tie The Palomar Knot

How To Tie The Palomar Knot
Learn how to tie the Palomar knot.

How To Spool a Spinning Reel

How To Spool a Spinning Reel
Learn how to spool a spinning reel.

How To Spool a Baitcaster Reel

How To Spool a Baitcaster Reel
Learn how to spool a baitcaster reel.

How To Tie The Yucatan Knot

How To Tie The Yucatan Knot
Learn how to tie the Yucatan knot

Double Uni Knot

Double Uni Knot
Easy to tie and very dependable. As the name implies, you tie two Uni Knots and draw them together.