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Show Walleye Something Different This Fall
Want to catch more walleye this autumn? One easy way to boost the bites you get is showing walleye something different. Doing this can be as simple as fishing a new lure, like the Jigging Shadow Rap, or using a tried-and-true...
Deep Crankbaits Tips For Fall Fishing Success
Deep-diving crankbaits catch big fish in autumn. If the open-water season was a hockey game, deep crankbaits would be the players delivering their best performance in the third period. Here are some tips to help you capitaliz...
At 8 Feet, the Bite is on with the New Rapala® DT®-8
Eight, is the magic number. That is, 8-feet down. Because that’s where the bite is absolutely on with Rapala’s new DT-8 crankbait.
Trigger Bites Down Deep with the New Storm® Original Deep Wiggle Wart®
When walleye, bass, pike and other species head deeper, it’s time to pull out the new Deep Wiggle Wart®.
Which Fillet Knife Is Best For You
In this blog, we’ll explain the features and benefits of traditional and electric fillet knives to help you choose the best fillet knife for you.
New from Sufix® – 100% Fluorocarbon Leader
Sufix® Advance® Fluorocarbon Leaders bring all the value, knot strength, abrasion resistance and shock absorption to the market that Sufix Advance Fluorocarbon line brought to freshwater fishing.
10 Must-Have Multi-Species Lures You Need in Your Tackle Box
What exactly is the definition of a multi-species lure? Is it a lure that can catch at least two different species of fish, or is it a lure that has the ability to catch darn near anything that crosses its path?
Ned Rig 101 - When, Where And How To Fish The Ned Rig
If you’re not fishing a Ned rig, it’s time to start. This simple, jig and finesse plastic presentation is easy to fish and catches bass, walleye, panfish and more. Here’s a rundown on when, where and how to fish the Ned rig.
Fish Points For More Bass
Want to know an easy way to catch more smallmouth and largemouth bass this season? Fish points. Put simply, points are some of the best fishing spots out there. No matter what bass fishery you’re on, odds are high there will ...
The Making of a Legend: How the Original Floating® Rapala® Transformed Sportfishing Around the World
The legend of the Original Floating Rapala began back in 1936 when Lauri Rapala, a Finnish fisherman, carved his first homemade fishing lure.
How To Use The Crossover Cap
The VMC Crossover Cap embodies the saying, “big things come in small packages”. Despite its diminutive size, the Crossover Cap offers anglers many options for tweaking lures, jigs and rigs to help catch more fish.
Hook ‘Em Easy, Hold ‘Em Fast with New VMC® Ned Rig Jigs
Great news for Ned Heads – VMC’s new Ned Rig Jig helps anglers of all skill levels hook and hold bass, making it easier than ever to both catch ‘em and boat ‘em.
Top Water Action - New Colours For Skitter V Will Get The Fish Fired Up
Rapala® has the lures that deliver time and time again. Take a look at the new colours for the Skitter V.
The Search for Bass. Why We Keep Coming Back for More.
Few fish in freshwater thrive in such diverse habitats, from fertile grass beds, rock and rubble-strewn bottoms, timber and brush-laden forests, artificial structures, and even open expanses.
Target Bass in Five-Foot Strike Zone with New Rapala® BX® Mid Brat
Ready for some off-road crankin’ with a mid-size pickup? Tie on a Rapala BX Mid Brat to target big bass on hard cover in the five-foot range.
Let Me Tell You About My Bass Friend
Bass Friends Forever reminds us that whatever life brings us, no matter how tough things may get, spending time with your bass friend is priceless.
Father’s Day Gear Guide
Whether Dad’s new to fishing or an experienced angler, here’s a list of gifts sure to put a smile on his face this Father’s Day.
OG Tiny™ vs. OG Slim®
Your Rapala Questions Answered: Which one? OG Slim 6 or OG Tiny 4?
Crank It Up For Bass Opener
If you’re looking for a way to catch more smallmouth and largemouth bass at the start of the season, fishing crankbaits is the answer. Here’s what you need to know.
Connecting with Nature
Warmer weather is finally here. It’s time to share a post on your LinkedIn: “Gone Fishing” to spend precious hours on a boat or on a dock fishing with friends and family.
13 Fishing’s New Rods, Reels And Combos
Continuing to expand the boundaries of rod and reel design, engineering and materials, 13 Fishing releases several new products for the season. Here’s a quick overview of the latest rods, reels and combos worth adding to your...
Why The Crankbait Bite Is The Best
Catching fish when the crankbait bite is on is hard to beat. One minute you’re reeling and feeling the crankbait’s vibrations through the rod. And then suddenly, a fish smashes the lure. Here are some perspectives on why the ...
Tips On Packable, Travel Fishing Rods
A quality travel rod that’s easy to pack is one of the best pieces of gear to own if you’re an adventurous angler. Compact, simple to store and highly portable, a multi-piece travel rod is a fantastic option for urban angling...
New Angling Apparel from Rapala and 13 Fishing
Being comfortable on the water goes a long way to helping you fish your best and enjoy time outdoors with family and friends. Whether it’s a rain suit to keep you dry in a downpour, a moisture-wicking shirt to stay cool in th...
13 Fishing’s New Blackout Rod & Reels
Behold! 13 Fishing’s new Blackout rods and reels have arrived.
Crush Spring Pike With Rapala & Rapala Respected Brands
Some of the best northern pike fishing of the year occurs in spring. The following is a breakdown of the best baits for pike, and when and where to use the to catch northerns in May and June.
Get More Strikes with VMC® Hard Ball Jig
Put fish on notice, it’s time to play hardball. Pitch VMC’s new Hard Ball Jig for more strikes, fewer misses and a full count of fish for your limit.
13 Fishing’s New Omen Gold Rods
The latest generation of 13 Fishing’s legendary Omen Gold rod series delivers performance, precision and reliability. Here’s a closer look at this premium rod series, built for walleye and smallmouth bass anglers.
Rapala® Shad Dancer® Has ‘a Touch of magic’
It takes a lot to impress a legend. But the new Rapala® Shad Dancer® is not only an “eye opener” and a “homerun,” says Al Lindner, it might just be another bait for the ages, right up there with the Shad Rap® and Original Flo...
Rapala® RAIN – Gear Up For April Showers
Best action shots from last season!
Rapala® Adds Five New Colour Patterns to the OG Slim™ 6
Rapala® has added five new Ott-inspired, bass-approved colour patterns to its OG Slim™ 6 line-up: Bream, Copper Green Shad, Hot Copper Green Shad, Classic Craw and Coosa Special.
Finally, Baitcasters That Don’t Break The Bank
13 Fishing is shaking up the status quo once again with its new Origin F1, O1 and R1 baitcasters.
New VMC Walleye Jigs & A Sleeper Bass Jig ‘Eyes Can’t Resist
Ready to start catching walleye on jigs? Yah, us too. Here’s a look at VMC’s latest walleye jigs, along with a finesse “bass” jig you’ll want on deck this season for ‘eyes.
Rip the Shallows with the Rapala® Rippin’ Rap, Now Available in Four New Colour Patterns
If you’re looking for a way to trigger more shallow water bites, Rapala® has the answer — four new, custom-style colour patterns to its popular-selling Rapala® Rippin’ Rap® line-up.
How To Fish Shallow Crankbaits For More Bites
When walleye, bass and other species are in shallow water, a crankbait is one of the best ways to catch ‘em! Here are some can’t-miss tips and shallow crankbait recommendations for the season ahead.
New from Ott’s Garage: The Rapala OG Tiny 4
Rapala’s tournament-winning, bait-designing bass pro has really Ott-done himself with his newest creation: the OG Tiny 4, a flat-sided, finesse crankbait with a tight balsa-wood wobble and subtle action.
Rapala® Adds a Little Bruiser to the Rap-V Blade Line-Up
There’s a new Little Bruiser in Rapala’s Rap-V Blade line-up, the 2-inch, 3/8th oz., Number 5 model.
Rapala® Shad Rap® Now Available in New, Unique ‘Unicorn’ Colours
Rapala’s unique new Shad Rap® patterns appear to be part baitfish, part unicorn.
13 Fishing Profile
13 Fishing is one of the fastest growing brands in the fishing industry today. With a relentless drive to innovate and push the limits of design, engineering and materials, this young company makes high performance rods, reel...
Rapala Bait Showcase
Welcome to the first instalment of the Rapala Baits Showcase, a blog series profiling the world’s best fishing lures! Taking centre stage today are Jigging Raps, Shad Raps, Husky Jerks and BX Brats — four tried-and-true lures...
Finesse Panfish Presentations
No matter your age, catching panfish is fun. After all, yellow perch, crappie, bluegills and other sunfish are often willing biters
Jigging Shadow Rap
New Jigging Shadow Rap vs Jigging Rap
80,000 WOO HOOS!!! Rapala® Youtube Channel Hits New Milestone
Rapala YouTube Channel just reached 80,000 subscribers!
VMC® Tungsten Mongo and Tubby Jigs Available in 6 New Colour Patterns
VMC® Tungsten Tubby Jigs and Tungsten Mongo Jigs are available now in six new Ultra Glow colour patterns!
Tip-Up Pike Tactics
A tip-up hanging a dead sucker, cisco or other baitfish is an unbeatable ice fishing presentation for northern pike. Here’s a refresher on where to find pike in winter and how to catch them using tip-ups and dead-bait.
Rapala® Adds Four Custom Colour Patterns to the Jigging Rap® Line-Up
Now, one of the hottest baits for deep-dwelling fish comes in four proven new colour patterns!
Deadstick Tricks For More Walleye
Soaking a minnow on a deadstick rod consistently catches walleye all winter long. Here’s a recap of this simple, yet effective ice-fishing tactic.
The Future of Ice Fishing is Electric: New StrikeMaster Pro Lithium 40V Lite will Kick Your Gas Habit for Good
You’ll find fish faster and follow them more efficiently this winter with a StrikeMaster® Pro Lithium 40-volt Lite electric ice auger over your shoulder or in your sled.
Awesome Ice-Fishing Rods To Elevate Your Game
Whether you’re quivering a light jig for panfish, aggressively snapping a spoon for supercharged lake trout or deadsticking a minnow for walleye, using the right ice-fishing rod is critical.
Hook Maintenance & Hacks For More Bites On The Ice
Grab your hook file, split ring pliers, spare trebles and other supplies. We’re talking pre-season hook maintenance and easy hook hacks to catch more fish.
Ice Fisherman’s Gear Guide 2021
Whether you’re looking for an ice-fishing gift or gearing-up for yourself, Rapala and Rapala Respected Brands have everything you need for the hard-water season. Here’s a look at some new and best-selling lures, line, accesso...
Stay Safe, Warm and Dry on the Ice with New StrikeMaster® Stay-on-Surface Float Technology
When you’re dedicated to helping ice anglers pursue their passion for catching fish through the ice, you go to the edge to find new ways to keep them warm, safe and comfortable – so they can spend less time thinking about wha...
13 Fishing’s New & Noteworthy Ice Combos, Rods and Reels
Walleye, lake trout, panfish, pike - whatever fish you aim to catch this hard-water season, 13 Fishing’s ice combos, rods and reels have got you covered. Here’s a rundown of new and noteworthy products guaranteed to elevate y...
Open-Water Fisherman’s Gift Guide 2021
If you’re seeking gift-giving inspiration for an angler on your shopping list, look no further.
Ice Angling Accessories
Ice fishing accessories are as important for a fun, fish-filled day as a quality auger, portable sonar and tried-and-true lures. Here are several angling accessories worth owning for the hard-water season.
StrikeMaster® Ice Augers Set the Bar by Which All Others are Judged
You’ve got water to cover. Lots of icy cold hard stuff. Shorter days mean you don’t have time to mess around. You need an auger you can depend on. Drill hard and fast. Get the job done, now. Get the line in the hole. Fish on.
Hole Patterns That Make A Difference On The Ice
Watch an experienced ice angler work with an auger and odds are good that the holes they drill will follow a pattern.
StrikeMaster® Lithium 24v Auger Delivers the Light, Mobile Power You Need
When ice anglers requested a lighter, more mobile battery-powered auger, StrikeMaster® delivered with the new Lithium 24v, a tough “little brother” to its legendary 40v auger.
VMC® Hybrid Swimbait Jig: Quite Possibly the Most Perfect Swimbait Jig Ever
VMC’s new Hybrid Swimbait Jig is “the perfect swimbait head,” said tournament bass fishing pro and champion Jacob Wheeler.
Jigging Baits For Giant Fall Walleye
Here’s how to catch walleye from three reliable autumn locations with jigging baits.
VMC® Continues to Tweak Your Fishing Techniques
Want some crazy freaky fishing the next time you go out? Check out some of these tweaks guaranteed to put more fish into your boat.
Smash Early-Fall Bass On Shallow Cranks
While many lures put fish in the boat, few are as good in early fall as shallow-running crankbaits
Tom Boley Teams Up with Sufix® Lead Core Line and Rapala® Tail Dancers to Hammer Super Chunky Mille Lacs Walleye
It’s late summer and the walleye are deep – 24 to 30 feet deep – on a crystal clear lake, and the wind is blowing good. Like really good...
Introducing the New OG Slim 6 from Rapala®
From wood shavings and sketches, sawdust and dreams comes Rapala’s new balsa-wood flat-sided crankbait, the OG Slim 6.
New Rapala® Digital Line Counter & Custom Colour Deep Husky Jerks®
Loaded with functionality, Rapala’s new Digital Line Counter is easy to use for casting, trolling and spooling line.
Summertime BAM! Catching Bass on Terminator® Walking and Popping Frogs
What do we love the most about summertime fishing? If you said: “Topwater blow-ups for bass,” you would be right.
Catch More, Big Largemouth In Ugly Weather
Not every opportunity to go fishing for largemouth bass happens on sunny days. Sometimes you have to put on rain gear and launch the boat in wet, gloomy weather.
Catch Bass Anywhere, Under Any Condition, with New Terminator® Pro Series Spinnerbaits
Terminator has a spinnerbait that matches nearly every combination that you’re going to need as an angler
New Colour Patterns for the Shad Dancer®, Shadow Rap® and Super Shad Rap®
Some of your favorite lures just got great new colours.
Fillet Fast and Clean with the New Rapala® R12 Heavy-Duty Lithium Fillet Knife Combo
Featuring twice the speed and three times the torque of other cordless fillet knives, Rapala’s new R12 Heavy-Duty Lithium Fillet Knife Combo will provide 80 minutes of continuous runtime.
Catch More And Bigger Bass On Swimbaits
Largemouth and smallmouth bass can’t resist swimbaits. It’s understandable why. Swimbaits have a natural, baitfish profile and an alluring, tail-kicking swim. Here are several reliable swimbait rigs for catching bass.
Storm® Largo Shad – New Model, New Colour Patterns, Designed by the Worlds Best.
The saltwater swimbait with which Jacob Wheeler has won numerous pro bass tournaments is now available in a new model and colour patterns designed for freshwater fishing.
Why You Need To Fish The Tokyo Rig For Bass
The VMC Tokyo Rig has been tearing up the bass scene since its release a few years ago. Now available in four models, each with a different hook style, the Tokyo Rig is more versatile than ever.
Big Bass Beware. VMC® Expands Tokyo Rig® Line-Up with its New Finesse Neko Model
VMC®, renowned worldwide for its legendary fishing hooks, is expanding its Tokyo Rig® line-up to include a new Finesse Neko model.
Storm® Adds New Shad-Shaped Bait to 360GT Searchbait® Line
Storm® is bringing a new profile, action and vibration pattern to its 360GT Searchbait® line with the introduction of a shad-shape bait.
VMC Wacky & Neko Rigging Kits
VMC has everything you need for Wacky and Neko rigging, in one convenient package.
Critical Components Of A Crankbait Set-Up For Bass
When fishing a crankbait, using the right rod, reel and line will help you catch more bass. Here’s a look at why the proper equipment is critical for crankin’ success and what to consider when gearing-up.
VMC® Perfects Wacky and Neko™ Rigging with the New Crossover Rings™ and Pliers™
VMC’s innovative new Crossover system maximizes efficiency for rigging soft plastics and worms on VMC® hooks to catch and land big bass.
Father’s Day Gear Guide
Looking for fishing gift ideas for Dad? Below are our top picks for Father’s Day, with gift options for experienced anglers to those just starting to enjoy fishing.
New Colours and Bait Rigs from Blue Fox® and Luhr-Jensen® are Sure to Trigger Big Bites
The new Blue Fox® UV Bright Classic Vibrax® baits combine complementary colour flourishes to trigger bites from hard-fighting gamefish.
Concept Z SLD
The original Concept Z rocked the industry with its groundbreaking CZB technology. Pushing the edge of design, engineering, and materials forward is what the Z is all about. The NEW Gen II Concept Z SLD doesn’t disappoint...
10 Tips On Taking Dad Fishing
If you’re looking for a unique way to celebrate your love for Dear Ol’ Dad, how about inviting him to go fishing!
NEW PATTERNS AND A SMALLER DEEP-DIVING MODEL FOR RAPALA RIPSTOP LURES
The Rapala bait that stops on a dime is now available in two new colors and a new size that will stop fish in their tracks and trigger bites.
Tips And Gear For Fishing With Family & Friends
If you’re a beginner angler wanting to catch fish with family and friends, this blog is for you.
Breathing life Into Balsa
For 85 years, since the invention of the Original Floating® Rapala® lure in 1936, there’s no lure that has earned more world records or has been responsible for more tournament wins than the Rapala® lure.
Crush Pike On Top-Water
What do you get when you retrieve a topwater lure into the domain of a ferocious, opportunistic northern pike?
LET IT RAIN! NEW RAPALA RAIN GEAR KEEPS ANGLERS DRY AND COMFORTABLE
When the sprinkles start, zip into the new Rapala® RAIN suit and hit the water without worry of getting wet.
Gearing Up For Walleye Opener And Beyond
Walleye opener is fast approaching and now is the time to stock-up on fishing gear. Below is a look at new walleye tackle, but first a springtime walleye refresher.
New Rapala X-Rap Prop Patterns Will Have Anglers Going for Gold
Rapala is introducing Rapala X-Rap Props in “Florida Gold” and “Black Chrome Orange.”
Understanding rod action for better fishing
Below is a rundown of rod actions, and taper suggestions for specific presentations and species to help you catch more fish.
New Sufix 131 - the Most Reliable Braided Line
Perfectly round, the new super-strong premium Sufix® 131™ braid is smoother and quieter than others in its class.
Spring Perch Locations & Tactics
Yellow perch fishing is excellent in the spring. The action starts immediately after the ice leaves lakes and rivers. Here’s a run-through of where to find springtime perch and how to catch them.
Tips For Tracking Down Springtime Pike
Looking to get on some great northern pike fishing? Spring is one of the best times to catch them. Here’s what you need to know.
What Makes The New Sufix ProMix Braid So Special?
With input from Rapala’s top fishing pros, Sufix® has developed a premium braided fishing line that will long retain its color without costing too much green.
How-to Catch Lake Trout on Ice
In this lake trout ice-fishing guide we breakdown locations, gear, lures and tactics for catching these high-octane, cold-water predators. Let’s go!
Rapala Lures Help Outdoor Bound Crew Ice Big Walleye
One of Kurt Walbeck’s most unexpected walleye landings last winter relied on a bait he was not surprised in the least would get bites – a Rippin’ Rap
Focus On Finesse
Finesse plastics and tungsten jigs make an incredible panfish-catching combination. Here's why.
Cold-Front Walleye Patterns
When cold-front walleyes aren’t found deep, target shallower flats with the Rapala® Slab Rap® and VMC® Rattling Spoons.
Lady Ice Anglers: Strikemaster® Allie Jacket And Bibs Serve Up Go-All-Day Ice Fishing Comfort And Performance
Outfitted with all the features of its warm, sturdy and safe Pro Suit, the new StrikeMaster® Allie Suit is tailored specifically for female anglers’ comfort and performance on the ice, in all sorts of weather.
Run-And-Gun Walleye Tactics
Covering water and fishing quickly is a run-and-gun tactic many ice anglers use to catch walleye. The method works because the more holes an angler fishes, the more willing-to-bite walleye they’re likely to find. Here are tip...
Tricks of the Tip for Hard-Water Success
The business end of a rod is its tip. Certainly, the entire blank plays a role in performance, but the tip’s action and response is vital for effective jigging, sensitivity and strike detection. A blank’s top section also inf...
Catch Monster Panfish With The New VMC Tungsten Mustache Jig
If you’ve ever Wacky Rigged to catch big bass, you won’t be surprised when you ice monster panfish with VMC’s new Mustache Jigs.
New Secret Weapon For Ice Anglers!
The most supple, strong and sensitive mono ever spooled on a reel is available now for ice fishing. New Sufix® Advance® Ice Monofilament, featuring 50 percent less stretch than standard mono.
Open-Water Fisherman’s Gift Guide 2020
Our fishing buyer’s guide showcases the newest and most sought-after lures, tackle, tools, apparel and accessories. If you’re shopping for an angler, you’ll find plenty of gift-giving inspiration below.
Ice Fisherman’s Gift Guide 2020
Ice fishing and the holiday season are around the corner. Rapala and Rapala Respected Brands have everything needed to gear-up for ice fishing, including lures, line, rods, reels, and accessories, along with the latest ice dr...
13 Fishing Rod And Reel Buyer’s Guide
Whether buying your first fishing rod and reel, or looking for a performance driven set-up, 13 Fishing has the equipment to meet your needs.
13 Fishing Ice Rod & Reel Buyer’s Guide
13 Fishing has an array of quality rods, reels and combos for every hard-water angler
StrikeMaster’s Efficient, Fast Cutting Lite-Flite Lazer Drill Unit
Pound for pound, StrikeMaster’s® new Lite-Flite Lazer™ Drill Unit ice auger is the undisputed champion of cutting speed and efficiency, knocking out all rivals.
Before First Ice, Re-Spool Your Reels With Fresh Sufix Line
Because ice-fishing reels are so small, it’s important to spool up fresh Sufix® line before the seson. Small spools cause line coils, and coils cost you bites.
Why You Should Own An Ice Fishing Inline Reel
Thinking about making the jump to an inline ice reel this winter? The 13 Fishing BlackBetty inline reels are the best performers on the market and chock-full of ice-fishing specific features.
Ice Fishing Preparation
Ice fishing is just around the corner! The initial weeks of the season deliver outstanding action and winter comes fast in the north. Here’s a rundown of gear preparation and other tasks to do now so you’re ready for the hard...
Something New From StrikeMaster® For The Cold Weather Angler
When winter winds howl and temps plunge, StrikeMaster’s new Pro Suit, the ultimate in cold-weather outerwear, will keep you warm, comfortable and safe on the ice.
New StrikeMaster® Lithium 24v Ice Auger - Super Light and Mobile
When ice anglers requested a lighter, more mobile battery-powered auger, StrikeMaster® delivered with the new Lithium 24v, a tough “little brother” to its legendary 40v auger.
Fishing the Countdown for Trophy Brook Trout (and Other Salmonids)
The Countdown Rapala family, which now features the Elite series, is a deadly family of lures for brook trout in a wide variety of circumstances.
Cast Blue Fox® Super Bous For Muskies Before Fall Turnover
You can cast for, and catch, shallow muskies until the lakes and rivers freeze. Before the fall turnover, Jeremy Smith boats big muskies by casting Blue Fox Super Bou Spinnerbaits and Vibrax spinners.
Gearing Up For Fall Crappie
If you’re looking to catch big crappie this fall but don’t know where to start, this guide is for you. Here’s a rundown of where to find autumn crappie and the best tackle for landing plenty of plate-sized papermouths.
Nighttime Casting For Fall Walleye (From Land or Boat)
Fishing at night is a great way to catch walleye all season, but the action really heats up when the water temperature drops in autumn. Here are some tips on casting crankbaits, minnowbaits and swimbaits to catch walleye in t...
Tips For Early Fall Crankin’ In The Shallows
Squarebill crankbaits and wake baits are excellent presentations for catching bass in early fall. These shallow-running lures cover water, avoid snags and trigger strikes. Here’s how to catch big largemouth and smallmouth bas...
Tweaks That Make Fish Freak!
Want some crazy freaky fishing the next time you go out? Then try out four new tweaks offered by VMC®, recognized worldwide for making the meticulously designed, super sharp fishing rigs and hooks.
CATCH ALL THE WALLEYES YOU WANT WITH THREE VMC® JIGS
With just three VMC® jigs, fishing legend Al Lindner can catch about all the walleyes he wants to. And you can too.
Tweaking Hard-baits for More Bites
Modifying a lure to give it a unique look and action can help you catch more fish. Here are several ways to use these items to make hard-baits more appealing to fish.
10 FISH-CLEANING MISTAKES IT’S TIME TO STOP
Here are 10 fish-cleaning mistakes to avoid, plus tips on how to get the best-tasting fillets.
Finesse Tricks To Catch More Bass
Here are some tips for fishing small baits on light line to boat big bass.
VMC® DEBUTS HEAVY DUTY WEIGHTED WILLOW SWIMBAIT HOOK
Try a new spin on swimbait fishing with the new VMC® Heavy Duty Weighted Willow Swimbait Hook.
VMC® POWER TRIO FOR BIGGER BASS
You’ll be giving your fishing buddies more high fives this summer than ever before when you tie on VMC’s power trio – the new VMC Bladed Hybrid Treble Hook, the new VMC® Tokyo Rig®, and the new VMC® Finesse Neko™ Hook.
CATCH MORE BASS ANYWHERE IN THE WATER COLUMN WITH VMC® TOKYO RIGS
Whether you’re punchin’ or flippin’, a VMC® Tokyo Rig will give your favorite soft-plastic bait better action, improve your hook-up ratio and put more bass in your boat.
WHAT’S NEW FROM RAPALA® AT ICAST
Produced by the American Sportfishing Association, the International Convention of Allied Sportfishing Trades (ICAST) is the world’s largest sportfishing trade show. ICAST® continues to be the place where the most valuable bu...
Storm® 360GT Searchbait™ Now Available in a Smaller Size
To help anglers match the hatch on bodies of water flush with small baitfish, the Storm® 360GT Searchbait™ is available now in a 2-½-inch model pre-rigged on a 3/32-ounce jig head and armed with a No. 2 VMC® hook.
Give ‘Em Lip - Swimming Bladed Baits For Big Bass
One reliable tactic for catching more, bigger bass is showing fish something they aren’t used to seeing - and the Storm 360GT Searchbait Swimmer and Terminator Shuddering Bait are two presentations that certainly standout fro...
Rip Jigging Secrets For Giant Walleye
Ripping a bucktail or twitchin' jig is one of the best ways to catch walleye from weeds. This fast-paced tactic covers water and triggers reaction strikes. Here’s a rundown of this potent jig presentation.
Father’s Day Sale: Buy-More-Save-More Event 2020
FREE SHIPPING AND RAPALA CAP ON ORDERS $99+
Rapala "Search for Walleye"
Walleye - like the metal that shares its colour, they’re a fish that’s appreciated by every angler and here's why...
NEW BX™ BIG BRAT READY FOR OFF-ROAD CRANKIN’
Like a four-wheel drive, Rapala®’s new BX™ Big Brat square-bill will run over and through practically anything in its mission to bring the biggest bass into your boat.
NEW LUHR-JENSEN® COYOTE CYCLONE FLASHER ATTRACTS FISH AT MULTIPLE SPEEDS
Luhr-Jensen’s new easy-pulling, fully rotating Coyote Cyclone Flasher features an innovative Kick-Fin design that enables it to call in big salmon and lake trout at several trolling speeds.
ARE YOU READY FOR THE MOST ADVANCED FISHING LINE EVER?
Sufix® Advance® Fluorocarbon fishing line is the future of fishing. And it’s here now.
VMC Hooks - Made For The Outdoors
Simply put, there are no fishing hooks better made, or as sharp.
Shad Rap - 35 Years Of Performance
Why, after all these years is the Shad Rap as popular as it was when it was introduced? It comes down to one word: consistency.
Slam Shallow Spring Walleye
Fishing shallow water is a reliable way to catch walleye in the spring. Here are some lures to help you do just that!
open water season prep
Don’t let preparing for the fishing season bog you down. Follow our checklist and you’ll be ready to go fishing in short order.
Can’t Miss Lures For Spring Pike
With spring around the corner, some incredible northern pike fishing is about to kickoff. In this blog we’re showcasing eight essential early-season pike lures. Don’t launch the boat without these great baits in your tackle b...
Rigging Up For Spring Panfish
“Keeping things simple” is a good approach when fishing in spring for yellow perch, crappie and sunfish
Out-Smart Finicky Panfish
Give bronco panfish a 8-second ride onto the ice this winter with VMC’s new Tungsten Bullfly Jig.
Secure Sufix Pike Leader
When fishing for toothy and strong predators like the Northern Pike there are many details and parts of your equipment that need to be customized for success.
5 Proven Presentations For Catching Whitefish On Ice
Ice fishing for whitefish has grown in popularity in the last decade. Any experienced whitefish angler will tell you to bring plenty of lures on the ice because this cold-water species can be particular about what they’ll str...
Best Baits for Ice Fishing Perch
Yellow perch are fun and rewarding to catch on ice. Curious to a fault, perch are often willing biters. They’re also delicious table fare.
Understand Ice Spoon Differences To Catch More Fish
Day in, day out, jigging spoons consistently catch fish in winter. Most spoons can be classified as either straight or bent models. Then there are variations within these categories, such as slab spoons and dropper spoons. Be...
Get Noticed By More Winter Walleye
Walleye are attracted to a lure’s movement, vibration, flash and colour. Here’s a look at some reliable baits and tactics to help your presentation get noticed by more winter walleye.
OPEN WATER FISHERMEN’S GIFT GUIDE
With all the gear available for anglers, finding the perfect gift can be challenging. This guide is here to help. It highlights our new gear for catching bass, walleye, pike, trout, salmon, steelhead, plus more of Canada&rsqu...
LOVING LITHIUM: THE BENEFITS OF AN ELECTRIC ICE DRILL
Here is a rundown of why electric augers are a cut above gas and propane powered models.
Ice Fisherman's Gift Guide
Shopping for someone who loves ice fishing? Our ice fishing buyer’s guide breaks down all the newest and best gear, making it easy for you to find the perfect gift.
X-Rap® Peto - The Devious Snack
X-Rap® Peto - one of the most powerful pike lures ever made.
Why do you fish?
As anglers, we love it; we live it. But it’s not until you really slow down, dig deep and think hard that you really start to understand the reasons behind why we fish… so ask yourself, Why do you fish?
Rapala's 'The Search'
Where there is water, there are fish. Where there are fish, there is, and forever will be, Rapala. We are here, WE ARE FISHING!
WHEN AND HOW TO FISH THE BEST RAPALA JIGGING BAITS
Here’s a look at the different models and when and how to fish them.
Uni Knot
A simple and effective way of tying line to an eyed hook.
The Art of Trolling Rapala X-Raps and X-Rap Magnums
Rapala X-Raps have been a long time favourite of mine, and long before I was trolling feathers or konas (skirted lures) I was trolling Rapalas. Nowadays I only troll X-Raps offshore which are ideal for this situation.
TROLLING FOR FALL WALLEYE - SIMPLIFIED
In this article we’ll breakdown gear, line, lures, speed and more fundamentals you need to know to consistently catch big, autumn walleye on hard-baits.
3 Tips For Competition Fishing
Jonatan Nellfors, shares some advice to help you to prepare yourself for fishing competitions this summer
TOP 5 RAPALA HARD-BAITS FOR WALLEYE AND HOW TO FISH THEM
Here are five hard-baits every walleye angler should own.
Tips From 5 Rapala Proguides To Improve Your Spring Fishing
If there was a shortcut to spring fishing success, would you take it?
Some easy tips for success with spring trout fishing!
It’s spring, the water is cold, and the fishing is still slow. So here I sit, writing a few simple tips that can help you succeed in your hunt for the year’s first trout in open water!
This year’s first on Skitter Pop
It’s already August, and each day the day gets shorter. The plan was to try out some Rapala poppers again.
Rapala Knot
Maintain the full action of a lure by attaching it to the line with a loop rather than with a tight knot.
The Super Shadow Rap® and Winter Prep
I’ve been a pike angler since birth. As long as I can remember, there’s been satisfaction in chasing the pike!
Done waiting? A spring-time fishing preparation guide
Big pikes and angry zanders are spinning around in my head! I hope spring will come fast this year!
CUT ALL THE HOLES YOU NEED WITH THE STRIKEMASTER® LITHIUM 40V AUGER
You can cut all the holes you need with the StrikeMaster® Lithium 40v electric auger.
The Search for Pike
River trout fishing in the winter with Anders Svalstad
A new year has begun and a few weeks ago, I got the withdrawal symptoms.
Replacing treble hooks with single hooks
Are you a dedicated angler? The one that continuously seeks perfection and solutions? Are you always asking questions about how to take your fishing passion to the next level?
Looking After Your Reels
Weather will always change, and as fishermen we have to learn to adapt to change in weather patterns and test our skills - but there is nothing more disappointing than fishing equipment that has failed due to a lack of simple...
Could RCD be a boater’s best friend?
Who doesn’t love convenience and reliability? When we as boaters hit the water, filled with anticipation of the day ahead – the last things we need are small, avoidable nuisances ruining the experience.
Rapala´s Tools For Boat Anglers
In this article, Jonatan Nellfors will walk you through some of his most essential tools. Whether you are fishing from a boat or from shore, these will come in handy.
Fill Your Pike Box With Our Best Baits
If you’re a serious pike angler, you’ve likely heard of Rapala’s newest trio of predator baits that have been flying off shelves as fast as they’ve been filling them.
5 Lures to Cast at Perch This Summer
Thinking of fishing for perch this summer? Take a look at these 5 lures recommended by our in-house pros that will not only get you more bites, but also open your mind to new ways of targeting this popular freshwater species.
How To Tie The Palomar Knot
Learn how to tie the Palomar knot.
On a ” ROL” with Rapala
To cover a lot of different fishing situations requires a lot of baits and colors!
NEW SUFIX® ADVANCE™ MONOFILAMENT TICKS ALL THE BOXES
Advance truly is the line between traditional mono and braid!
Mikko Seppänen on new predator lures
Early in 2016, Rapala approached me for my opinion on three new predator lures that they had in development – what a dream come true! To be able to affect design and action to suite my style of fishing and what I need from a ...
Jigging in open water – the lowdown
Jigging is a technique which has existed for a very long time and it remains a formidable technique to catch fish.
Ismete Ice Fishing Basics
Filmed just outside of the small Finnish town of Porvoo, Rapala Pro Guide, Tero Ruoho, talks us through one of his preferred ways of setting up Ismete equipment for pike.
Ice fishing for pike with Rolf Magnus Grenberg
Now the ice has settled and there is no doubt that ice fishing on clear ice is both effective and fun.
How To Tie The Yucatan Knot
Learn how to tie the Yucatan knot
How To Spool a Spinning Reel
Learn how to spool a spinning reel.
When a Summer Angler goes Ice fishing!
Day after day and hour after hour, last year offered some amazing moments on the waters. With a backpack full of memories, I’m thinking back to the times with heavy rain and hard winds.
How To Spool a Baitcaster Reel
Learn how to spool a baitcaster reel.
How To – Fishing With Twitch Baits
If you are interested in modern predator fishing, you will hardly be able to avoid terms such as "twitching" or "jerking".
EARLY ICE WALLEYE LOCATIONS AND TACTICS
Here are some reliable locations to find wintertime walleye and the best baits to catch them.
Double Uni Knot
Easy to tie and very dependable. As the name implies, you tie two Uni Knots and draw them together.
Cold Autumn Mornings With the X-Rap® Peto!
The autumn is upon us as the leaves turn to red, yellow and orange. The air and the water temperatures are dropping.
BEST RAPALA BAITS FOR BEGINNER ANGLERS
We recommend the following 8 lures for beginners because they are easy to use, catch all kinds of fish and will remain tackle-box mainstays well beyond the freshman fishing years.
BEST RAPALA BAITS FOR FALL BASS
Here are 4 of our best baits for fall bass fishing with tips on where and how to fish them.
Autumn Pike With Matt Boast
As the leaves start to change colour, and the mornings become cold with frost coating the grass, I know it’s time for an autumn pike hunt.
3 BAITS FOR BIG FALL PIKE AND MUSKY
Top 3 Rapala baits for big fall pike and musky.
Rapala Blog