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Tom Boley Teams Up with Sufix® Lead Core Line and Rapala® Tail Dancers to Hammer Super Chunky Mille Lacs Walleye
It’s late summer and the walleye are deep – 24 to 30 feet deep – on a crystal clear lake, and the wind is blowing good. Like really good...
Buy any 5 Rapala Trolling Lures Get Planer Board Line FREE!
Buy any 5 lures from the 'Rapala Trolling Lures' category to receive your FREE 200 ft. spool of planer board line.
Introducing the New OG Slim 6 from Rapala®
From wood shavings and sketches, sawdust and dreams comes Rapala’s new balsa-wood flat-sided crankbait, the OG Slim 6.
New Rapala® Digital Line Counter & Custom Colour Deep Husky Jerks®
Loaded with functionality, Rapala’s new Digital Line Counter is easy to use for casting, trolling and spooling line.
Summertime BAM! Catching Bass on Terminator® Walking and Popping Frogs
What do we love the most about summertime fishing? If you said: “Topwater blow-ups for bass,” you would be right.
Catch More, Big Largemouth In Ugly Weather
Not every opportunity to go fishing for largemouth bass happens on sunny days. Sometimes you have to put on rain gear and launch the boat in wet, gloomy weather.
Catch Bass Anywhere, Under Any Condition, with New Terminator® Pro Series Spinnerbaits
Terminator has a spinnerbait that matches nearly every combination that you’re going to need as an angler
New Colour Patterns for the Shad Dancer®, Shadow Rap® and Super Shad Rap®
Some of your favorite lures just got great new colours.
Fillet Fast and Clean with the New Rapala® R12 Heavy-Duty Lithium Fillet Knife Combo
Featuring twice the speed and three times the torque of other cordless fillet knives, Rapala’s new R12 Heavy-Duty Lithium Fillet Knife Combo will provide 80 minutes of continuous runtime.
Catch More And Bigger Bass On Swimbaits
Largemouth and smallmouth bass can’t resist swimbaits. It’s understandable why. Swimbaits have a natural, baitfish profile and an alluring, tail-kicking swim. Here are several reliable swimbait rigs for catching bass.
Storm® Largo Shad – New Model, New Colour Patterns, Designed by the Worlds Best.
The saltwater swimbait with which Jacob Wheeler has won numerous pro bass tournaments is now available in a new model and colour patterns designed for freshwater fishing.
Why You Need To Fish The Tokyo Rig For Bass
The VMC Tokyo Rig has been tearing up the bass scene since its release a few years ago. Now available in four models, each with a different hook style, the Tokyo Rig is more versatile than ever.
Big Bass Beware. VMC® Expands Tokyo Rig® Line-Up with its New Finesse Neko Model
VMC®, renowned worldwide for its legendary fishing hooks, is expanding its Tokyo Rig® line-up to include a new Finesse Neko model.
Storm® Adds New Shad-Shaped Bait to 360GT Searchbait® Line
Storm® is bringing a new profile, action and vibration pattern to its 360GT Searchbait® line with the introduction of a shad-shape bait.
VMC Wacky & Neko Rigging Kits
VMC has everything you need for Wacky and Neko rigging, in one convenient package.
Critical Components Of A Crankbait Set-Up For Bass
When fishing a crankbait, using the right rod, reel and line will help you catch more bass. Here’s a look at why the proper equipment is critical for crankin’ success and what to consider when gearing-up.
VMC® Perfects Wacky and Neko™ Rigging with the New Crossover Rings™ and Pliers™
VMC’s innovative new Crossover system maximizes efficiency for rigging soft plastics and worms on VMC® hooks to catch and land big bass.
Father’s Day Gear Guide
Looking for fishing gift ideas for Dad? Below are our top picks for Father’s Day, with gift options for experienced anglers to those just starting to enjoy fishing.
New Colours and Bait Rigs from Blue Fox® and Luhr-Jensen® are Sure to Trigger Big Bites
The new Blue Fox® UV Bright Classic Vibrax® baits combine complementary colour flourishes to trigger bites from hard-fighting gamefish.
Concept Z SLD
The original Concept Z rocked the industry with its groundbreaking CZB technology. Pushing the edge of design, engineering, and materials forward is what the Z is all about. The NEW Gen II Concept Z SLD doesn’t disappoint...
10 Tips On Taking Dad Fishing
If you’re looking for a unique way to celebrate your love for Dear Ol’ Dad, how about inviting him to go fishing!
NEW PATTERNS AND A SMALLER DEEP-DIVING MODEL FOR RAPALA RIPSTOP LURES
The Rapala bait that stops on a dime is now available in two new colors and a new size that will stop fish in their tracks and trigger bites.
Tips And Gear For Fishing With Family & Friends
If you’re a beginner angler wanting to catch fish with family and friends, this blog is for you.
Breathing life Into Balsa
For 85 years, since the invention of the Original Floating® Rapala® lure in 1936, there’s no lure that has earned more world records or has been responsible for more tournament wins than the Rapala® lure.
Crush Pike On Top-Water
What do you get when you retrieve a topwater lure into the domain of a ferocious, opportunistic northern pike?
LET IT RAIN! NEW RAPALA RAIN GEAR KEEPS ANGLERS DRY AND COMFORTABLE
When the sprinkles start, zip into the new Rapala® RAIN suit and hit the water without worry of getting wet.
Gearing Up For Walleye Opener And Beyond
Walleye opener is fast approaching and now is the time to stock-up on fishing gear. Below is a look at new walleye tackle, but first a springtime walleye refresher.
New Rapala X-Rap Prop Patterns Will Have Anglers Going for Gold
Rapala is introducing Rapala X-Rap Props in “Florida Gold” and “Black Chrome Orange.”
Understanding rod action for better fishing
Below is a rundown of rod actions, and taper suggestions for specific presentations and species to help you catch more fish.
New Sufix 131 - the Most Reliable Braided Line
Perfectly round, the new super-strong premium Sufix® 131™ braid is smoother and quieter than others in its class.
Spring Perch Locations & Tactics
Yellow perch fishing is excellent in the spring. The action starts immediately after the ice leaves lakes and rivers. Here’s a run-through of where to find springtime perch and how to catch them.
Tips For Tracking Down Springtime Pike
Looking to get on some great northern pike fishing? Spring is one of the best times to catch them. Here’s what you need to know.
What Makes The New Sufix ProMix Braid So Special?
With input from Rapala’s top fishing pros, Sufix® has developed a premium braided fishing line that will long retain its color without costing too much green.
How-to Catch Lake Trout on Ice
In this lake trout ice-fishing guide we breakdown locations, gear, lures and tactics for catching these high-octane, cold-water predators. Let’s go!
Rapala Lures Help Outdoor Bound Crew Ice Big Walleye
One of Kurt Walbeck’s most unexpected walleye landings last winter relied on a bait he was not surprised in the least would get bites – a Rippin’ Rap
Focus On Finesse
Finesse plastics and tungsten jigs make an incredible panfish-catching combination. Here's why.
Cold-Front Walleye Patterns
When cold-front walleyes aren’t found deep, target shallower flats with the Rapala® Slab Rap® and VMC® Rattling Spoons.
Lady Ice Anglers: Strikemaster® Allie Jacket And Bibs Serve Up Go-All-Day Ice Fishing Comfort And Performance
Outfitted with all the features of its warm, sturdy and safe Pro Suit, the new StrikeMaster® Allie Suit is tailored specifically for female anglers’ comfort and performance on the ice, in all sorts of weather.
Run-And-Gun Walleye Tactics
Covering water and fishing quickly is a run-and-gun tactic many ice anglers use to catch walleye. The method works because the more holes an angler fishes, the more willing-to-bite walleye they’re likely to find. Here are tip...
Tricks of the Tip for Hard-Water Success
The business end of a rod is its tip. Certainly, the entire blank plays a role in performance, but the tip’s action and response is vital for effective jigging, sensitivity and strike detection. A blank’s top section also inf...
Catch Monster Panfish With The New VMC Tungsten Mustache Jig
If you’ve ever Wacky Rigged to catch big bass, you won’t be surprised when you ice monster panfish with VMC’s new Mustache Jigs.
New Secret Weapon For Ice Anglers!
The most supple, strong and sensitive mono ever spooled on a reel is available now for ice fishing. New Sufix® Advance® Ice Monofilament, featuring 50 percent less stretch than standard mono.
Open-Water Fisherman’s Gift Guide 2020
Our fishing buyer’s guide showcases the newest and most sought-after lures, tackle, tools, apparel and accessories. If you’re shopping for an angler, you’ll find plenty of gift-giving inspiration below.
Ice Fisherman’s Gift Guide 2020
Ice fishing and the holiday season are around the corner. Rapala and Rapala Respected Brands have everything needed to gear-up for ice fishing, including lures, line, rods, reels, and accessories, along with the latest ice dr...
13 Fishing Rod And Reel Buyer’s Guide
Whether buying your first fishing rod and reel, or looking for a performance driven set-up, 13 Fishing has the equipment to meet your needs.
13 Fishing Ice Rod & Reel Buyer’s Guide
13 Fishing has an array of quality rods, reels and combos for every hard-water angler
StrikeMaster’s Efficient, Fast Cutting Lite-Flite Lazer Drill Unit
Pound for pound, StrikeMaster’s® new Lite-Flite Lazer™ Drill Unit ice auger is the undisputed champion of cutting speed and efficiency, knocking out all rivals.
Before First Ice, Re-Spool Your Reels With Fresh Sufix Line
Because ice-fishing reels are so small, it’s important to spool up fresh Sufix® line before the seson. Small spools cause line coils, and coils cost you bites.
Why You Should Own An Ice Fishing Inline Reel
Thinking about making the jump to an inline ice reel this winter? The 13 Fishing BlackBetty inline reels are the best performers on the market and chock-full of ice-fishing specific features.
Ice Fishing Preparation
Ice fishing is just around the corner! The initial weeks of the season deliver outstanding action and winter comes fast in the north. Here’s a rundown of gear preparation and other tasks to do now so you’re ready for the hard...
Something New From StrikeMaster® For The Cold Weather Angler
When winter winds howl and temps plunge, StrikeMaster’s new Pro Suit, the ultimate in cold-weather outerwear, will keep you warm, comfortable and safe on the ice.
New StrikeMaster® Lithium 24v Ice Auger - Super Light and Mobile
When ice anglers requested a lighter, more mobile battery-powered auger, StrikeMaster® delivered with the new Lithium 24v, a tough “little brother” to its legendary 40v auger.
Fishing the Countdown for Trophy Brook Trout (and Other Salmonids)
The Countdown Rapala family, which now features the Elite series, is a deadly family of lures for brook trout in a wide variety of circumstances.
Cast Blue Fox® Super Bous For Muskies Before Fall Turnover
You can cast for, and catch, shallow muskies until the lakes and rivers freeze. Before the fall turnover, Jeremy Smith boats big muskies by casting Blue Fox Super Bou Spinnerbaits and Vibrax spinners.
Gearing Up For Fall Crappie
If you’re looking to catch big crappie this fall but don’t know where to start, this guide is for you. Here’s a rundown of where to find autumn crappie and the best tackle for landing plenty of plate-sized papermouths.
Nighttime Casting For Fall Walleye (From Land or Boat)
Fishing at night is a great way to catch walleye all season, but the action really heats up when the water temperature drops in autumn. Here are some tips on casting crankbaits, minnowbaits and swimbaits to catch walleye in t...
Tips For Early Fall Crankin’ In The Shallows
Squarebill crankbaits and wake baits are excellent presentations for catching bass in early fall. These shallow-running lures cover water, avoid snags and trigger strikes. Here’s how to catch big largemouth and smallmouth bas...
Tweaks That Make Fish Freak!
Want some crazy freaky fishing the next time you go out? Then try out four new tweaks offered by VMC®, recognized worldwide for making the meticulously designed, super sharp fishing rigs and hooks.
CATCH ALL THE WALLEYES YOU WANT WITH THREE VMC® JIGS
With just three VMC® jigs, fishing legend Al Lindner can catch about all the walleyes he wants to. And you can too.
Tweaking Hard-baits for More Bites
Modifying a lure to give it a unique look and action can help you catch more fish. Here are several ways to use these items to make hard-baits more appealing to fish.
10 FISH-CLEANING MISTAKES IT’S TIME TO STOP
Here are 10 fish-cleaning mistakes to avoid, plus tips on how to get the best-tasting fillets.
Finesse Tricks To Catch More Bass
Here are some tips for fishing small baits on light line to boat big bass.
VMC® DEBUTS HEAVY DUTY WEIGHTED WILLOW SWIMBAIT HOOK
Try a new spin on swimbait fishing with the new VMC® Heavy Duty Weighted Willow Swimbait Hook.
VMC® POWER TRIO FOR BIGGER BASS
You’ll be giving your fishing buddies more high fives this summer than ever before when you tie on VMC’s power trio – the new VMC Bladed Hybrid Treble Hook, the new VMC® Tokyo Rig®, and the new VMC® Finesse Neko™ Hook.
CATCH MORE BASS ANYWHERE IN THE WATER COLUMN WITH VMC® TOKYO RIGS
Whether you’re punchin’ or flippin’, a VMC® Tokyo Rig will give your favorite soft-plastic bait better action, improve your hook-up ratio and put more bass in your boat.
WHAT’S NEW FROM RAPALA® AT ICAST
Produced by the American Sportfishing Association, the International Convention of Allied Sportfishing Trades (ICAST) is the world’s largest sportfishing trade show. ICAST® continues to be the place where the most valuable bu...
Storm® 360GT Searchbait™ Now Available in a Smaller Size
To help anglers match the hatch on bodies of water flush with small baitfish, the Storm® 360GT Searchbait™ is available now in a 2-½-inch model pre-rigged on a 3/32-ounce jig head and armed with a No. 2 VMC® hook.
Give ‘Em Lip - Swimming Bladed Baits For Big Bass
One reliable tactic for catching more, bigger bass is showing fish something they aren’t used to seeing - and the Storm 360GT Searchbait Swimmer and Terminator Shuddering Bait are two presentations that certainly standout fro...
Rip Jigging Secrets For Giant Walleye
Ripping a bucktail or twitchin' jig is one of the best ways to catch walleye from weeds. This fast-paced tactic covers water and triggers reaction strikes. Here’s a rundown of this potent jig presentation.
Father’s Day Gear Guide
For this Father’s Day, get dad what he really wants - more fishing gear!
Father’s Day Sale: Buy-More-Save-More Event 2020
FREE SHIPPING AND RAPALA CAP ON ORDERS $99+
Rapala "Search for Walleye"
Walleye - like the metal that shares its colour, they’re a fish that’s appreciated by every angler and here's why...
NEW BX™ BIG BRAT READY FOR OFF-ROAD CRANKIN’
Like a four-wheel drive, Rapala®’s new BX™ Big Brat square-bill will run over and through practically anything in its mission to bring the biggest bass into your boat.
NEW LUHR-JENSEN® COYOTE CYCLONE FLASHER ATTRACTS FISH AT MULTIPLE SPEEDS
Luhr-Jensen’s new easy-pulling, fully rotating Coyote Cyclone Flasher features an innovative Kick-Fin design that enables it to call in big salmon and lake trout at several trolling speeds.
ARE YOU READY FOR THE MOST ADVANCED FISHING LINE EVER?
Sufix® Advance® Fluorocarbon fishing line is the future of fishing. And it’s here now.
VMC Hooks - Made For The Outdoors
Simply put, there are no fishing hooks better made, or as sharp.
Shad Rap - 35 Years Of Performance
Why, after all these years is the Shad Rap as popular as it was when it was introduced? It comes down to one word: consistency.
Slam Shallow Spring Walleye
Fishing shallow water is a reliable way to catch walleye in the spring. Here are some lures to help you do just that!
open water season prep
Don’t let preparing for the fishing season bog you down. Follow our checklist and you’ll be ready to go fishing in short order.
Can’t Miss Lures For Spring Pike
With spring around the corner, some incredible northern pike fishing is about to kickoff. In this blog we’re showcasing eight essential early-season pike lures. Don’t launch the boat without these great baits in your tackle b...
Rigging Up For Spring Panfish
“Keeping things simple” is a good approach when fishing in spring for yellow perch, crappie and sunfish
Out-Smart Finicky Panfish
Give bronco panfish a 8-second ride onto the ice this winter with VMC’s new Tungsten Bullfly Jig.
Secure Sufix Pike Leader
When fishing for toothy and strong predators like the Northern Pike there are many details and parts of your equipment that need to be customized for success.
5 Proven Presentations For Catching Whitefish On Ice
Ice fishing for whitefish has grown in popularity in the last decade. Any experienced whitefish angler will tell you to bring plenty of lures on the ice because this cold-water species can be particular about what they’ll str...
Best Baits for Ice Fishing Perch
Yellow perch are fun and rewarding to catch on ice. Curious to a fault, perch are often willing biters. They’re also delicious table fare.
Understand Ice Spoon Differences To Catch More Fish
Day in, day out, jigging spoons consistently catch fish in winter. Most spoons can be classified as either straight or bent models. Then there are variations within these categories, such as slab spoons and dropper spoons. Be...
Get Noticed By More Winter Walleye
Walleye are attracted to a lure’s movement, vibration, flash and colour. Here’s a look at some reliable baits and tactics to help your presentation get noticed by more winter walleye.
OPEN WATER FISHERMEN’S GIFT GUIDE
With all the gear available for anglers, finding the perfect gift can be challenging. This guide is here to help. It highlights our new gear for catching bass, walleye, pike, trout, salmon, steelhead, plus more of Canada&rsqu...
LOVING LITHIUM: THE BENEFITS OF AN ELECTRIC ICE DRILL
Here is a rundown of why electric augers are a cut above gas and propane powered models.
Ice Fisherman's Gift Guide
Shopping for someone who loves ice fishing? Our ice fishing buyer’s guide breaks down all the newest and best gear, making it easy for you to find the perfect gift.
Tips From 5 Rapala Proguides To Improve Your Spring Fishing
If there was a shortcut to spring fishing success, would you take it?
X-Rap® Peto - The Devious Snack
X-Rap® Peto - one of the most powerful pike lures ever made.
Some easy tips for success with spring trout fishing!
It’s spring, the water is cold, and the fishing is still slow. So here I sit, writing a few simple tips that can help you succeed in your hunt for the year’s first trout in open water!
Why do you fish?
As anglers, we love it; we live it. But it’s not until you really slow down, dig deep and think hard that you really start to understand the reasons behind why we fish… so ask yourself, Why do you fish?
Rapala's 'The Search'
Where there is water, there are fish. Where there are fish, there is, and forever will be, Rapala. We are here, WE ARE FISHING!
WHEN AND HOW TO FISH THE BEST RAPALA JIGGING BAITS
Here’s a look at the different models and when and how to fish them.
Uni Knot
A simple and effective way of tying line to an eyed hook.
The Art of Trolling Rapala X-Raps and X-Rap Magnums
Rapala X-Raps have been a long time favourite of mine, and long before I was trolling feathers or konas (skirted lures) I was trolling Rapalas. Nowadays I only troll X-Raps offshore which are ideal for this situation.
TROLLING FOR FALL WALLEYE - SIMPLIFIED
In this article we’ll breakdown gear, line, lures, speed and more fundamentals you need to know to consistently catch big, autumn walleye on hard-baits.
3 Tips For Competition Fishing
Jonatan Nellfors, shares some advice to help you to prepare yourself for fishing competitions this summer
TOP 5 RAPALA HARD-BAITS FOR WALLEYE AND HOW TO FISH THEM
Here are five hard-baits every walleye angler should own.
This year’s first on Skitter Pop
It’s already August, and each day the day gets shorter. The plan was to try out some Rapala poppers again.
The Super Shadow Rap® and Winter Prep
I’ve been a pike angler since birth. As long as I can remember, there’s been satisfaction in chasing the pike!
CUT ALL THE HOLES YOU NEED WITH THE STRIKEMASTER® LITHIUM 40V AUGER
You can cut all the holes you need with the StrikeMaster® Lithium 40v electric auger.
Rapala Knot
Maintain the full action of a lure by attaching it to the line with a loop rather than with a tight knot.
Done waiting? A spring-time fishing preparation guide
Big pikes and angry zanders are spinning around in my head! I hope spring will come fast this year!
The Search for Pike
River trout fishing in the winter with Anders Svalstad
A new year has begun and a few weeks ago, I got the withdrawal symptoms.
Replacing treble hooks with single hooks
Are you a dedicated angler? The one that continuously seeks perfection and solutions? Are you always asking questions about how to take your fishing passion to the next level?
Looking After Your Reels
Weather will always change, and as fishermen we have to learn to adapt to change in weather patterns and test our skills - but there is nothing more disappointing than fishing equipment that has failed due to a lack of simple...
Could RCD be a boater’s best friend?
Who doesn’t love convenience and reliability? When we as boaters hit the water, filled with anticipation of the day ahead – the last things we need are small, avoidable nuisances ruining the experience.
Rapala´s Tools For Boat Anglers
In this article, Jonatan Nellfors will walk you through some of his most essential tools. Whether you are fishing from a boat or from shore, these will come in handy.
Fill Your Pike Box With Our Best Baits
If you’re a serious pike angler, you’ve likely heard of Rapala’s newest trio of predator baits that have been flying off shelves as fast as they’ve been filling them.
5 Lures to Cast at Perch This Summer
Thinking of fishing for perch this summer? Take a look at these 5 lures recommended by our in-house pros that will not only get you more bites, but also open your mind to new ways of targeting this popular freshwater species.
How To Tie The Palomar Knot
Learn how to tie the Palomar knot.
On a ” ROL” with Rapala
To cover a lot of different fishing situations requires a lot of baits and colors!
NEW SUFIX® ADVANCE™ MONOFILAMENT TICKS ALL THE BOXES
Advance truly is the line between traditional mono and braid!
Mikko Seppänen on new predator lures
Early in 2016, Rapala approached me for my opinion on three new predator lures that they had in development – what a dream come true! To be able to affect design and action to suite my style of fishing and what I need from a ...
Jigging in open water – the lowdown
Jigging is a technique which has existed for a very long time and it remains a formidable technique to catch fish.
Ismete Ice Fishing Basics
Filmed just outside of the small Finnish town of Porvoo, Rapala Pro Guide, Tero Ruoho, talks us through one of his preferred ways of setting up Ismete equipment for pike.
Ice fishing for pike with Rolf Magnus Grenberg
Now the ice has settled and there is no doubt that ice fishing on clear ice is both effective and fun.
How To Spool a Spinning Reel
Learn how to spool a spinning reel.
How To Spool a Baitcaster Reel
Learn how to spool a baitcaster reel.
How To – Fishing With Twitch Baits
If you are interested in modern predator fishing, you will hardly be able to avoid terms such as "twitching" or "jerking".
How To Tie The Yucatan Knot
Learn how to tie the Yucatan knot
When a Summer Angler goes Ice fishing!
Day after day and hour after hour, last year offered some amazing moments on the waters. With a backpack full of memories, I’m thinking back to the times with heavy rain and hard winds.
EARLY ICE WALLEYE LOCATIONS AND TACTICS
Here are some reliable locations to find wintertime walleye and the best baits to catch them.
Double Uni Knot
Easy to tie and very dependable. As the name implies, you tie two Uni Knots and draw them together.
Cold Autumn Mornings With the X-Rap® Peto!
The autumn is upon us as the leaves turn to red, yellow and orange. The air and the water temperatures are dropping.
BEST RAPALA BAITS FOR BEGINNER ANGLERS
We recommend the following 8 lures for beginners because they are easy to use, catch all kinds of fish and will remain tackle-box mainstays well beyond the freshman fishing years.
BEST RAPALA BAITS FOR FALL BASS
Here are 4 of our best baits for fall bass fishing with tips on where and how to fish them.
Autumn Pike With Matt Boast
As the leaves start to change colour, and the mornings become cold with frost coating the grass, I know it’s time for an autumn pike hunt.
3 BAITS FOR BIG FALL PIKE AND MUSKY
Top 3 Rapala baits for big fall pike and musky.
Rapala Blog