New StrikeMaster® Lithium 24v Ice Auger - Super Light and Mobile

New StrikeMaster® Lithium 24v Ice Auger - Super Light and Mobile

When ice anglers requested a lighter, more mobile battery-powered auger, StrikeMaster® delivered with the new Lithium 24v, a tough “little brother” to its legendary 40v auger.
Fishing the Countdown for Trophy Brook Trout (and Other Salmonids)

Fishing the Countdown for Trophy Brook Trout (and Other Salmonids)

The Countdown Rapala family, which now features the Elite series, is a deadly family of lures for brook trout in a wide variety of circumstances.
Cast Blue Fox® Super Bous For Muskies Before Fall Turnover

Cast Blue Fox® Super Bous For Muskies Before Fall Turnover

You can cast for, and catch, shallow muskies until the lakes and rivers freeze. Before the fall turnover, Jeremy Smith boats big muskies by casting Blue Fox Super Bou Spinnerbaits and Vibrax spinners.

Gearing Up For Fall Crappie

Gearing Up For Fall Crappie
If you’re looking to catch big crappie this fall but don’t know where to start, this guide is for you. Here’s a rundown of where to find autumn crappie and the best tackle for landing plenty of plate-sized papermouths.

Nighttime Casting For Fall Walleye (From Land or Boat)

Nighttime Casting For Fall Walleye (From Land or Boat)
Fishing at night is a great way to catch walleye all season, but the action really heats up when the water temperature drops in autumn. Here are some tips on casting crankbaits, minnowbaits and swimbaits to catch walleye in t...

Tips For Early Fall Crankin’ In The Shallows

Tips For Early Fall Crankin’ In The Shallows
Squarebill crankbaits and wake baits are excellent presentations for catching bass in early fall. These shallow-running lures cover water, avoid snags and trigger strikes. Here’s how to catch big largemouth and smallmouth bas...

Tweaks That Make Fish Freak!

Tweaks That Make Fish Freak!
Want some crazy freaky fishing the next time you go out? Then try out four new tweaks offered by VMC®, recognized worldwide for making the meticulously designed, super sharp fishing rigs and hooks.

CATCH ALL THE WALLEYES YOU WANT WITH THREE VMC® JIGS

CATCH ALL THE WALLEYES YOU WANT WITH THREE VMC® JIGS
With just three VMC® jigs, fishing legend Al Lindner can catch about all the walleyes he wants to. And you can too.

Tweaking Hard-baits for More Bites

Tweaking Hard-baits for More Bites
Modifying a lure to give it a unique look and action can help you catch more fish. Here are several ways to use these items to make hard-baits more appealing to fish.

10 FISH-CLEANING MISTAKES IT’S TIME TO STOP

10 FISH-CLEANING MISTAKES IT’S TIME TO STOP
Here are 10 fish-cleaning mistakes to avoid, plus tips on how to get the best-tasting fillets.

Finesse Tricks To Catch More Bass

Finesse Tricks To Catch More Bass
Here are some tips for fishing small baits on light line to boat big bass.

VMC® DEBUTS HEAVY DUTY WEIGHTED WILLOW SWIMBAIT HOOK

VMC® DEBUTS HEAVY DUTY WEIGHTED WILLOW SWIMBAIT HOOK
Try a new spin on swimbait fishing with the new VMC® Heavy Duty Weighted Willow Swimbait Hook.

VMC® POWER TRIO FOR BIGGER BASS

VMC® POWER TRIO FOR BIGGER BASS
You’ll be giving your fishing buddies more high fives this summer than ever before when you tie on VMC’s power trio – the new VMC Bladed Hybrid Treble Hook, the new VMC® Tokyo Rig®, and the new VMC® Finesse Neko™ Hook.

CATCH MORE BASS ANYWHERE IN THE WATER COLUMN WITH VMC® TOKYO RIGS

CATCH MORE BASS ANYWHERE IN THE WATER COLUMN WITH VMC® TOKYO RIGS
Whether you’re punchin’ or flippin’, a VMC® Tokyo Rig will give your favorite soft-plastic bait better action, improve your hook-up ratio and put more bass in your boat.

WHAT’S NEW FROM RAPALA® AT ICAST

WHAT’S NEW FROM RAPALA® AT ICAST
Produced by the American Sportfishing Association, the International Convention of Allied Sportfishing Trades (ICAST) is the world’s largest sportfishing trade show. ICAST® continues to be the place where the most valuable bu...

Storm® 360GT Searchbait™ Now Available in a Smaller Size

Storm® 360GT Searchbait™ Now Available in a Smaller Size
To help anglers match the hatch on bodies of water flush with small baitfish, the Storm® 360GT Searchbait™ is available now in a 2-½-inch model pre-rigged on a 3/32-ounce jig head and armed with a No. 2 VMC® hook.

Give ‘Em Lip - Swimming Bladed Baits For Big Bass

Give ‘Em Lip - Swimming Bladed Baits For Big Bass
One reliable tactic for catching more, bigger bass is showing fish something they aren’t used to seeing - and the Storm 360GT Searchbait Swimmer and Terminator Shuddering Bait are two presentations that certainly standout fro...

Rip Jigging Secrets For Giant Walleye

Rip Jigging Secrets For Giant Walleye
Ripping a bucktail or twitchin' jig is one of the best ways to catch walleye from weeds. This fast-paced tactic covers water and triggers reaction strikes. Here’s a rundown of this potent jig presentation.

Father’s Day Gear Guide

Father’s Day Gear Guide
For this Father’s Day, get dad what he really wants - more fishing gear!

Father’s Day Sale: Buy-More-Save-More Event

Father’s Day Sale: Buy-More-Save-More Event
FREE SHIPPING AND RAPALA CAP ON ORDERS $99+

Rapala "Search for Walleye"

Rapala "Search for Walleye"
Walleye - like the metal that shares its colour, they’re a fish that’s appreciated by every angler and here's why...

NEW BX™ BIG BRAT READY FOR OFF-ROAD CRANKIN’

NEW BX™ BIG BRAT READY FOR OFF-ROAD CRANKIN’
Like a four-wheel drive, Rapala®’s new BX™ Big Brat square-bill will run over and through practically anything in its mission to bring the biggest bass into your boat.

NEW LUHR-JENSEN® COYOTE CYCLONE FLASHER ATTRACTS FISH AT MULTIPLE SPEEDS

NEW LUHR-JENSEN® COYOTE CYCLONE FLASHER ATTRACTS FISH AT MULTIPLE SPEEDS
Luhr-Jensen’s new easy-pulling, fully rotating Coyote Cyclone Flasher features an innovative Kick-Fin design that enables it to call in big salmon and lake trout at several trolling speeds.

ARE YOU READY FOR THE MOST ADVANCED FISHING LINE EVER?

ARE YOU READY FOR THE MOST ADVANCED FISHING LINE EVER?
Sufix® Advance® Fluorocarbon fishing line is the future of fishing. And it’s here now.

VMC Hooks - Made For The Outdoors

VMC Hooks - Made For The Outdoors
Simply put, there are no fishing hooks better made, or as sharp.

Shad Rap - 35 Years Of Performance

Shad Rap - 35 Years Of Performance
Why, after all these years is the Shad Rap as popular as it was when it was introduced? It comes down to one word: consistency.

Slam Shallow Spring Walleye

Slam Shallow Spring Walleye
Fishing shallow water is a reliable way to catch walleye in the spring. Here are some lures to help you do just that!

open water season prep

open water season prep
Don’t let preparing for the fishing season bog you down. Follow our checklist and you’ll be ready to go fishing in short order.

Can’t Miss Lures For Spring Pike

Can’t Miss Lures For Spring Pike
With spring around the corner, some incredible northern pike fishing is about to kickoff. In this blog we’re showcasing eight essential early-season pike lures. Don’t launch the boat without these great baits in your tackle b...

Rigging Up For Spring Panfish

Rigging Up For Spring Panfish
“Keeping things simple” is a good approach when fishing in spring for yellow perch, crappie and sunfish

Out-Smart Finicky Panfish

Out-Smart Finicky Panfish
Give bronco panfish a 8-second ride onto the ice this winter with VMC’s new Tungsten Bullfly Jig.

Secure Sufix Pike Leader

Secure Sufix Pike Leader
When fishing for toothy and strong predators like the Northern Pike there are many details and parts of your equipment that need to be customized for success.

5 Proven Presentations For Catching Whitefish On Ice

5 Proven Presentations For Catching Whitefish On Ice
Ice fishing for whitefish has grown in popularity in the last decade. Any experienced whitefish angler will tell you to bring plenty of lures on the ice because this cold-water species can be particular about what they’ll str...

Best Baits for Ice Fishing Perch

Best Baits for Ice Fishing Perch
Yellow perch are fun and rewarding to catch on ice. Curious to a fault, perch are often willing biters. They’re also delicious table fare.

Understand Ice Spoon Differences To Catch More Fish

Understand Ice Spoon Differences To Catch More Fish
Day in, day out, jigging spoons consistently catch fish in winter. Most spoons can be classified as either straight or bent models. Then there are variations within these categories, such as slab spoons and dropper spoons. Be...

Get Noticed By More Winter Walleye

Get Noticed By More Winter Walleye
Walleye are attracted to a lure’s movement, vibration, flash and colour. Here’s a look at some reliable baits and tactics to help your presentation get noticed by more winter walleye.

OPEN WATER FISHERMEN’S GIFT GUIDE

OPEN WATER FISHERMEN’S GIFT GUIDE
With all the gear available for anglers, finding the perfect gift can be challenging. This guide is here to help. It highlights our new gear for catching bass, walleye, pike, trout, salmon, steelhead, plus more of Canada&rsqu...

LOVING LITHIUM: THE BENEFITS OF AN ELECTRIC ICE DRILL

LOVING LITHIUM: THE BENEFITS OF AN ELECTRIC ICE DRILL
Here is a rundown of why electric augers are a cut above gas and propane powered models.

Ice Fisherman's Gift Guide

Ice Fisherman's Gift Guide
Shopping for someone who loves ice fishing? Our ice fishing buyer’s guide breaks down all the newest and best gear, making it easy for you to find the perfect gift.

X-Rap® Peto - The Devious Snack

X-Rap® Peto - The Devious Snack
X-Rap® Peto - one of the most powerful pike lures ever made.

Why do you fish?

Why do you fish?
As anglers, we love it; we live it. But it’s not until you really slow down, dig deep and think hard that you really start to understand the reasons behind why we fish… so ask yourself, Why do you fish?

Rapala's 'The Search'

Rapala's 'The Search'
Where there is water, there are fish. Where there are fish, there is, and forever will be, Rapala. We are here, WE ARE FISHING!

WHEN AND HOW TO FISH THE BEST RAPALA JIGGING BAITS

WHEN AND HOW TO FISH THE BEST RAPALA JIGGING BAITS
Here’s a look at the different models and when and how to fish them.

Uni Knot

Uni Knot
A simple and effective way of tying line to an eyed hook.

The Art of Trolling Rapala X-Raps and X-Rap Magnums

The Art of Trolling Rapala X-Raps and X-Rap Magnums
Rapala X-Raps have been a long time favourite of mine, and long before I was trolling feathers or konas (skirted lures) I was trolling Rapalas. Nowadays I only troll X-Raps offshore which are ideal for this situation.

TROLLING FOR FALL WALLEYE - SIMPLIFIED

TROLLING FOR FALL WALLEYE - SIMPLIFIED
In this article we’ll breakdown gear, line, lures, speed and more fundamentals you need to know to consistently catch big, autumn walleye on hard-baits.

3 Tips For Competition Fishing

3 Tips For Competition Fishing
Jonatan Nellfors, shares some advice to help you to prepare yourself for fishing competitions this summer

TOP 5 RAPALA HARD-BAITS FOR WALLEYE AND HOW TO FISH THEM

TOP 5 RAPALA HARD-BAITS FOR WALLEYE AND HOW TO FISH THEM
Here are five hard-baits every walleye angler should own.

Tips From 5 Rapala Proguides To Improve Your Spring Fishing

Tips From 5 Rapala Proguides To Improve Your Spring Fishing
If there was a shortcut to spring fishing success, would you take it?

Some easy tips for success with spring trout fishing!

Some easy tips for success with spring trout fishing!
It’s spring, the water is cold, and the fishing is still slow. So here I sit, writing a few simple tips that can help you succeed in your hunt for the year’s first trout in open water!

This year’s first on Skitter Pop

This year’s first on Skitter Pop
It’s already August, and each day the day gets shorter. The plan was to try out some Rapala poppers again.

Done waiting? A spring-time fishing preparation guide

Done waiting? A spring-time fishing preparation guide
Big pikes and angry zanders are spinning around in my head! I hope spring will come fast this year!

The Super Shadow Rap® and Winter Prep

The Super Shadow Rap® and Winter Prep
I’ve been a pike angler since birth. As long as I can remember, there’s been satisfaction in chasing the pike!

CUT ALL THE HOLES YOU NEED WITH THE STRIKEMASTER® LITHIUM 40V AUGER

CUT ALL THE HOLES YOU NEED WITH THE STRIKEMASTER® LITHIUM 40V AUGER
You can cut all the holes you need with the StrikeMaster® Lithium 40v electric auger.

Rapala Knot

Rapala Knot
Maintain the full action of a lure by attaching it to the line with a loop rather than with a tight knot.

The Search for Pike

The Search for Pike

River trout fishing in the winter with Anders Svalstad

River trout fishing in the winter with Anders Svalstad
A new year has begun and a few weeks ago, I got the withdrawal symptoms.

Replacing treble hooks with single hooks

Replacing treble hooks with single hooks
Are you a dedicated angler? The one that continuously seeks perfection and solutions? Are you always asking questions about how to take your fishing passion to the next level?

Looking After Your Reels

Looking After Your Reels
Weather will always change, and as fishermen we have to learn to adapt to change in weather patterns and test our skills - but there is nothing more disappointing than fishing equipment that has failed due to a lack of simple...

Could RCD be a boater’s best friend?

Could RCD be a boater’s best friend?
Who doesn’t love convenience and reliability? When we as boaters hit the water, filled with anticipation of the day ahead – the last things we need are small, avoidable nuisances ruining the experience.

Rapala´s Tools For Boat Anglers

Rapala´s Tools For Boat Anglers
In this article, Jonatan Nellfors will walk you through some of his most essential tools. Whether you are fishing from a boat or from shore, these will come in handy.

Fill Your Pike Box With Our Best Baits

Fill Your Pike Box With Our Best Baits
If you’re a serious pike angler, you’ve likely heard of Rapala’s newest trio of predator baits that have been flying off shelves as fast as they’ve been filling them.

5 Lures to Cast at Perch This Summer

5 Lures to Cast at Perch This Summer
Thinking of fishing for perch this summer? Take a look at these 5 lures recommended by our in-house pros that will not only get you more bites, but also open your mind to new ways of targeting this popular freshwater species.

How To Tie The Palomar Knot

How To Tie The Palomar Knot
Learn how to tie the Palomar knot.

On a ” ROL” with Rapala

On a ” ROL” with Rapala
To cover a lot of different fishing situations requires a lot of baits and colors!

NEW SUFIX® ADVANCE™ MONOFILAMENT TICKS ALL THE BOXES

NEW SUFIX® ADVANCE™ MONOFILAMENT TICKS ALL THE BOXES
Advance truly is the line between traditional mono and braid!

Mikko Seppänen on new predator lures

Mikko Seppänen on new predator lures
Early in 2016, Rapala approached me for my opinion on three new predator lures that they had in development – what a dream come true! To be able to affect design and action to suite my style of fishing and what I need from a ...

Jigging in open water – the lowdown

Jigging in open water – the lowdown
Jigging is a technique which has existed for a very long time and it remains a formidable technique to catch fish.

Ismete Ice Fishing Basics

Ismete Ice Fishing Basics
Filmed just outside of the small Finnish town of Porvoo, Rapala Pro Guide, Tero Ruoho, talks us through one of his preferred ways of setting up Ismete equipment for pike.

Ice fishing for pike with Rolf Magnus Grenberg

Ice fishing for pike with Rolf Magnus Grenberg
Now the ice has settled and there is no doubt that ice fishing on clear ice is both effective and fun.

How To Spool a Spinning Reel

How To Spool a Spinning Reel
Learn how to spool a spinning reel.

How To Spool a Baitcaster Reel

How To Spool a Baitcaster Reel
Learn how to spool a baitcaster reel.

How To – Fishing With Twitch Baits

How To – Fishing With Twitch Baits
If you are interested in modern predator fishing, you will hardly be able to avoid terms such as "twitching" or "jerking".

How To Tie The Yucatan Knot

How To Tie The Yucatan Knot
Learn how to tie the Yucatan knot

When a Summer Angler goes Ice fishing!

When a Summer Angler goes Ice fishing!
Day after day and hour after hour, last year offered some amazing moments on the waters. With a backpack full of memories, I’m thinking back to the times with heavy rain and hard winds.

EARLY ICE WALLEYE LOCATIONS AND TACTICS

EARLY ICE WALLEYE LOCATIONS AND TACTICS
Here are some reliable locations to find wintertime walleye and the best baits to catch them.

Double Uni Knot

Double Uni Knot
Easy to tie and very dependable. As the name implies, you tie two Uni Knots and draw them together.

Cold Autumn Mornings With the X-Rap® Peto!

Cold Autumn Mornings With the X-Rap® Peto!
The autumn is upon us as the leaves turn to red, yellow and orange. The air and the water temperatures are dropping.

BEST RAPALA BAITS FOR BEGINNER ANGLERS

BEST RAPALA BAITS FOR BEGINNER ANGLERS
We recommend the following 8 lures for beginners because they are easy to use, catch all kinds of fish and will remain tackle-box mainstays well beyond the freshman fishing years.

BEST RAPALA BAITS FOR FALL BASS

BEST RAPALA BAITS FOR FALL BASS
Here are 4 of our best baits for fall bass fishing with tips on where and how to fish them.

Autumn Pike With Matt Boast

Autumn Pike With Matt Boast
As the leaves start to change colour, and the mornings become cold with frost coating the grass, I know it’s time for an autumn pike hunt.

3 BAITS FOR BIG FALL PIKE AND MUSKY

3 BAITS FOR BIG FALL PIKE AND MUSKY
Top 3 Rapala baits for big fall pike and musky.