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The Search for Bass. Why We Keep Coming Back for More.

 

Few fish in freshwater thrive in such diverse habitats, from fertile grass beds, rock and rubble-strewn bottoms, timber and brush-laden forests, artificial structures, and even open expanses.

 

Home can be shallow to deep, ultra-clear or chocolate milk waters, heavy current, or backwater slews. Simply put, bass thrive everywhere. And they provide opportunities… lots of opportunities for heart-stopping action.

 

Which is why we keep coming back for more and more.

 

In this great big world of ours, there are many things that separate us, but when it comes to bass, we are united in our thrill and awe of this fish.

 

In Rapala’s new video, Search for Bass, we realize that bass anglers are equally diverse, living worldwide, in big cities to rural zip codes and spanning all ages.

 

Some prefer takin’ it slow and easy, but for many, bass fishing drives a get-action mindset with fierce passion and innovation. Bass can be fickle, requiring extreme stealth and finesse. Or they can be kamikaze, smashing huge baits, blowing holes on the surface, and maxing out heavy gear.

 

The point is: You get to pursue bass on your terms – simple and basic, or all-consuming with infinite variables and an armory of tackle to experiment.

 

From fishing on a bank, to fishing from a Ranger bass boat, to fishing from a kayak — bass will challenge you, they’ll humble you, and they’ll reward you.

 

Bass will always provide opportunities to learn from missteps and successes. Whether you’re 5 or 95, there’s always something new to learn about catching bass.

 

So while you may never master the game of catching bass, you can master the game of having a blast when you catch your next bass.

 

And maybe that’s why the search for bass is a never-ending quest.

 

We invite you to check out our latest video, Search for Bass. Share it with a friend or a loved one.